Steph Fales

Seconded to Apple by AP to oversee and manage Apple's global Services Performance Partnership Program. Lead a team coordinating performance partnerships worldwide. Serve as primary client lead, driving strategic initiatives to optimize Apple's services ecosystem. Spearhead collaborative efforts with partners to enhance performance, expand reach, and drive growth across Apple's suite of digital services.

Strategized, developed, and executed brand partnerships to support evergreen and high-priority tentpole campaigns. Managed and owned all aspects of brand partnerships including budgeting, negotiation, partner management, go-to-market campaign development and execution, cross-functional collaboration, trafficking, measurement, reporting and analysis. Managed and oversaw the brands affiliate program.

Managed the agency enterprise accounts. Responsible for partner strategy, and growing each brand based on their KPI's. Pitched paid media proposals to clients, and managed full media funnel.

Drove all media strategy and publisher growth to help reach client KPI's. Served as the main POC for all publisher relationships regarding campaign setup and daily optimizations. Managed and executed client quarterly media budgets.

Assisted in managing and optimizing campaigns for 10 clients working in various tracking platforms as well as actively optimizing publishers to speak to and grow campaign goals. Improved current review strategy across clients - optimizing publisher/client relationships. Grew active publishers in programs across Account Coordinators by creating and implementing a cross-sell strategy doc, effectively joining 23 existing publishers to other campaigns we manage. Effectively managed tasks on clients tracking platforms to grow campaigns, as well as reporting to track trends/progress.

Social media trafficking and management, including reporting. Ownership of online tracking reports and optimizations. Helped assist team with proprietary research to generate Request For Proposals (RFP). Worked with media team to create media recommendations and planning for clients, as well as managed deadlines.

Responsible for managing all marketing communications, as well as coordinating corporate events both internal and external. Served as a liaison to current and prospective referring physician offices. Created marketing collateral through Adobe Illustrator and InDesign, for direct-to-consumer marketing, managed the corporate website, and all social media. Tracked and analyzed data through NextGen (EHR) to measure referral trends between referring physician offices. Managed online reputations of the Cornerstone physicians, tracked and managed website SEO and presented monthly patient satisfaction scores at the quality meeting.

Journalism-Professional Strategic Communication Track Education