stephen wands

* Acquired by Deutsche Bank) * Developed and managed marketing and communication campaigns to build brand awareness, increase customer retention, and generate leads. Including web, advertising, direct mail, PR, events, collateral, sales tools, etc. * Managed a national marketing team operating out of regional offices to support local sales forces. Provided motivation, management, and development of internal staff and external vendors/agencies. * Worked closely with nationwide sales force to drive lead generation and new business. Balanced corporate priorities with the often-conflicting needs of the customers, business partners, and sales organizations. * Implemented effective branding, lead generation, customer acquisition and retention programs with executive team and sales. * Worked with the executive management team to develop successful publicity programs.

* Acquired by Hewlett-Packard) * Directed the marketing activities needed to bring new products to market and support them after launch. Managed staff that supported operation, product management, engineering, sales and channel partners. * Created training materials and sales tools used to educate worldwide field sales. Including key messaging, product positioning, value propositions, and competitive analysis. * Coordinated public relations and technical support departments to secure product reviews in major industry publications. * Coordinated and participated in major corporate events and industry tradeshows.

* http://www.danieldennis.com * Designed and implemented the firm’s marketing programs. Including direct marketing, event marketing, referral programs, web site development, electronic publishing, and other related vehicles. * Network administrator and PC support for the firm’s computer systems. Including desktop, server and network maintenance, troubleshooting, employee training, and office and desktop publishing software requirements. * Marketing consultant to the U.S. Small Business Administration (SBA).

* http://www.altegris.com * Planned and managed marketing operations including marketing strategy, branding, and marketing communications. * Executed effective go-to-market, lead generation, customer acquisition and retention programs. * Defined the overall product positioning, messaging, and differentiation. Planned and manage the marketing materials and launch activities for all new product introductions. * Worked closely with senior management to develop strategies and marketing plans targeted at investment professionals (RIA’s, B/D’s), high-net-worth individuals, institutions, and other entities. * Supervised, managed, and mentored a marketing team who delivered effective marketing campaigns and supported numerous sales channels. * Led the firm’s online marketing efforts including web, digital advertising, search/SEO, and social media.

* Develop effective and efficient business, marketing, and sales strategies for consulting clients. * Develop product positioning, messaging, and differentiation strategies for clients’ products and services. * Implement customized marketing and sales strategies to create visibility, generate leads, drive sales, and promote revenue growth. * Design and implement integrated marketing programs. Including email marketing, PR, web and search * marketing, and other related vehicles.

* http://www.psgroup.com * Develop and manage marketing, branding, and communication strategies to create demand, generate leads, and close business. * Define the overall product strategy based on market and customer requirements. Develop product positioning, messaging, and differentiation. * Work closely with CEO to set the company’s strategic direction. * Oversee product management of new products and services. * Implement effective go-to-market, lead generation, customer acquisition and retention programs with consulting, sales, and client services departments. * Define and drive successful PR programs. * Manage the firm’s web site and all other revenue generating e-commerce initiatives. * Trained in the company’s consulting methodology to gather product and customer requirements, Customer Scenario® Mapping. * Managed the publicity for New York Times best-selling books including Outside Innovation, Customers.com and The Customer Revolution.

* http://www.psgroup.com * Develop and manage marketing, branding, and communication strategies to create demand, generate leads, and close business. * Define the overall product strategy based on market and customer requirements. Develop product positioning, messaging, and differentiation. * Work closely with CEO to set the company’s strategic direction. * Oversee product management of new products and services. * Implement effective go-to-market, lead generation, customer acquisition and retention programs with consulting, sales, and client services departments. * Define and drive successful PR programs. * Manage the firm’s web site and all other revenue generating e-commerce initiatives. * Trained in the company’s consulting methodology to gather product and customer requirements, Customer Scenario® Mapping. * Managed the publicity for New York Times best-selling books including Outside Innovation, Customers.com and The Customer Revolution.

* www.esp-global.com * Created marketing programs used by domestic and international sales force to generate sales. * Designed public relations campaigns with national public relations and advertising firms. * Managed and produced all international, national, and state proposals, collateral, and presentations.

International Studies - University of Cape Town, Cape Town, South Africa - IESE, University of Navarro, Barcelona, Spain Activities and Societies: Gamma Beta Sigma Honor Society