Hoàng Chu

- Owned P&L performance across a nationwide network of 15-19 service centers, driving sustainable revenue growth, margin improvement, and cost discipline through data-driven decision-making. - Led turnaround and portfolio optimization initiatives, identifying underperforming locations and executing recovery, restructuring, or consolidation plans to restore financial and operational health. - Built and scaled new growth engines, expanding in-warranty and out-of-warranty service offerings across B2C and B2B segments, balancing growth with profitability and service quality. - Acted as senior commercial lead for OEM partnerships (Samsung, Motorola, Xiaomi), negotiating commercial terms, service standards, and network coverage to strengthen long-term brand and revenue impact. - Established governance and performance management frameworks, aligning teams through OKRs and KPIs while overseeing marketing, customer experience, and cost optimization with clear ROI accountability.

- Owned end-to-end brand P&L and business strategy for multiple consumer electronics brands, overseeing pricing, inventory, channel mix, and marketing investment to drive sustainable growth and margin discipline. (Seagate, Acer, Anker, Eufy, Kieslect) - Acted as brand owner in Vietnam, leading full market entry and scaling for Kieslect, including brand positioning, portfolio strategy, go-to-market execution, and commercial performance management. Transform Kieslect from zero into a hero in 2023, 2024 - Designed and executed pricing and promotion strategies, balancing competitiveness, channel incentives, and profitability across retail, master dealer, and e-commerce ecosystems. - Built and managed strategic partnerships with global principals and local key accounts, aligning commercial terms, sell-in/sell-out targets, and joint marketing plans to maximize long-term brand value. - Led multi-channel distribution and sales governance, coordinating distributor sales teams across regions and channels to ensure execution consistency, partner accountability, and market coverage effectiveness

- Rotated across core commercial and operational functions within a structured management trainee framework, gaining first-hand exposure to how a large organization designs and executes end-to-end business processes. - Learned enterprise-level planning and governance practices, supporting supplier negotiations, quota setting, pricing frameworks, and incentive structures based on sales data and market forecasts. - Developed strong analytical foundations through market research, competitor analysis, and performance reporting to inform product, pricing, and portfolio decisions. - Contributed to product and brand strategy development, supporting product concepts, portfolio design, customer segmentation, and brand positioning under established corporate methodologies. - Worked closely with cross-functional teams (Sales, Marketing, Supply Chain, Finance, BI), building a holistic understanding of how strategy is translated into execution within a multinational operating model.

- Support the execution of customer and channel strategies across GT. - Work with sales teams and distributors to track sales performance, outlet coverage, and in-store execution. - Assist in preparing sales reports, basic forecasts, and performance analysis to support decision-making. - Support trade marketing activities, including promotions, POSM deployment, and in-store visibility. - Conduct market and competitor observations (store checks, benchmarking, customer feedback). - Collaborate with Marketing, Supply Chain, Finance, and BI teams to understand end-to-end FMCG operations.