Steve Lyons

Currently, we operate over 170 tractors, 300 trailers with a 48-State Contract and Common Carrier Authority, including a Brokerage license. Our major markets include the West Coast, Northwest, South, Mid-West, and East Coast, as well as Michigan Local and Regional Areas. We pride ourselves in a workplace that encourages the development and growth of all its employees as well as maintaining outstanding relationships with our customers. Our experienced and professional staff provides the highest level of transportation services to our customers as well as an exceptional work environment for our drivers. The knowledge and integrity of all our employees have created an atmosphere where each of our drivers know they are a valued and respected part of the Van Eerden family. We highly value our professional drivers and their safety. Please be sure to go to the driving careers page to read more about the benefits of working at Van Eerden Trucking. Through a long-term unwavering pledge to our vision, we will be known as a company that provides our customers with exceptional on-time services and the best resources to be prosperous in their chosen industry. Through our actions, Van Eerden Trucking Company will be seen as offering value to our customers, partners, and employees.

2024: Year 1 Registered Players: 84 (Raised $19,655 - Less Expenses - Net $1,211.24 (6.2%) 2025: Year 2 Registered Players: 96 (Raised $32,500.10 - Less Expenses - Net $14,245.02 (43.83%) 2026: Year 3 Registered Player Goal: 108 (Net Goal: $25,000) As Chair of the annual Starfysh Golf Classic, I lead the planning, coordination, and execution of a major fundraising event supporting Starfysh’s mission to bring sustainable hope and development to rural Haiti. This role includes: - Leading all aspects of event strategy, logistics, sponsorship outreach, and participant engagement - Collaborating with committee members and the Starfysh leadership team to ensure a first-class experience for golfers and supporters - Securing corporate sponsorships, auction donations, and vendor partnerships to drive fundraising goals - Overseeing promotional efforts, including email marketing, social media, and community outreach - Managing event-day operations and ensuring alignment with Starfysh’s mission and values

Led the marketing and brand development for Fly ’n’ Shine, a premium airport valet and auto detailing service based at Gerald R. Ford International Airport (GRR). The role built on my experience in logistics, sales, and service innovation. Bringing a tech-forward, customer-centric service to market. Worked closely with the President of Crystal Clean Auto Detailing in a collaborative leadership effort, while taking ownership of individual initiatives aligned with our shared vision for Fly ’n’ Shine’s growth. Together, we focused on developing a high-convenience, scalable offering that delivered meaningful value for travelers. Key focus areas included: - Drove awareness and customer acquisition through digital campaigns, social media, and strategic partnerships. -Shaped brand identity and messaging to resonate with frequent flyers, business travelers, and vacationers. -Gathered user insights and operational feedback to refine service offerings, pricing models, and customer touchpoints. -Supported the long-term vision of Fly ’n’ Shine as a flagship innovation in the auto detailing and travel service space. This role reflected my passion for building smart, service-based businesses through creative thinking, collaboration, and disciplined execution.

- Successfully negotiated and sold Vine Line Logistics to Van Eerden Trucking Company in November 2023, transitioning into a leadership role under the new ownership to ensure a smooth integration. PRIOR TO THE SALE - Relocated the team to a prime location in Downtown Grand Rapids, MI, enhancing collaboration, accessibility, and visibility. - Recruited, assigned, and empowered a high-performing Leadership Team, fostering a strong culture of accountability and growth. - Expanded team headcount to 19 employees, strategically scaling operations to meet growing business demands. - Nearly doubled gross profit from 2021 to 2022, driving significant financial growth through strategic planning and execution. - Partnered with industry-leading technology providers to build a cutting-edge tech stack, delivering exceptional service to customers, carriers, vendors, and employees. - Designed and launched a modern, user-friendly company website (www.VineLineLogistics.com) to enhance digital presence and support business development.

- Grew 3PL logistics revenue from $7.8M in 2013 to $18M in 2021 through strategic planning and operational improvements. - Built a food service account from $0 to $6M in annual revenue by 2020, driving growth in a key market. - Expanded a logistics brokerage team from 3 to 7 employees by recruiting, training, and developing top talent, significantly enhancing capacity and performance. - Led the rollout of a cloud-based TMS in 2021, optimizing operations and improving efficiency across all divisions. - Played a key role in a 2018 merger, expanding service offerings with access to 150,000 sq. ft. of warehouse space and an enhanced asset-based fleet. - Created Vine Line University, a training platform that improved team capabilities and promoted continuous development. - Established an asset-based division with a fleet that grew to 49 tractors and 71 refrigerated trailers, boosting service reliability and competitiveness. - Managed a dedicated logistics program for a key customer, overseeing 1,200+ annual produce loads with a focus on cost efficiency and service quality. - Partnered with 3 of the largest food service companies in the U.S., delivering customized logistics solutions and exceeding client expectations. - Aligned asset-based and brokerage operations to optimize freight opportunities, improving financial and operational efficiency. - Developed competitive RFPs by analyzing market data and collaborating with the Carrier Development Team to secure key contracts. - Opened new freight lanes to fill network gaps, enhancing customer service and increasing utilization. - Supported carrier sourcing during peak periods, ensuring seamless freight movement. - Enhanced the company’s digital presence through website, social media, and Google updates, driving visibility and engagement. - Researched and implemented technologies like GPS tracking and document imaging, increasing efficiency and scalability.

Vine Line Logistics is a family owned and operated refrigeration transporter with experience reliably delivering secure LTL and TL produce and perishable shipments. We built upon our roots and knowledge of the produce industry to find a better way to transport product and a more responsive way to service customers. The result: a diligent balance between urgency and composure for expert, on-time delivery around the clock, throughout the country. "Produce is always in season" Promoted in December 2015. Previous Position: NEW BUSINESS DEVELOPMENT - (October 2013 - December 2015)

The Subaru Ambassador program was a great opportunity to 'Spread the Love' of the Subaru brand. I have been, and always will be, an auto enthusiast.

Promoted in December 2015. Previous Position: MANAGER - (October 2013 to December 2015) In an effort to enhance our transportation service offering at Vine Line Logistics Inc. My role is to help manage the equipment and the associated drivers, while adhering to the FMSCA rules and regulation requirements. Our aim is to be the preferred refrigerated trucking company in the Midwest area.

- Served retail customers (individual vehicle owners) and fleet managers by offering automotive detailing and reconditioning services that matched their specific needs. - Was responsible for generating the financial reports [via GoogleDocs] to the owner and administrative staff that otherwise were not accurately available prior to entering position. - Averaged a 24% increase in revenue month-after-month (Aug - Dec 2011 vs. Aug - Dec 2012) - Over 20% of total sales generated in 2012 were reconditioning services (Value-Added) - Scheduled appointments based on a 24 Hour Turn-A-Round time and entered information into a transparent workload GoogleDoc platform. - Coordinated the Pickup & Delivery of customer vehicles as a value-added concierge service. - Was responsible for generating an Estimate / Inspection on every vehicle via an iPhone application tailored specifically for Crystal Clean. The estimate and photos [for reference] were sent to the customer for approval via e-mail. This information was then relayed to the detailing staff and appropriate outsourced vendors. - Was responsible for the invoicing and collecting payment. Implemented a mobile payment application company wide [GoPayment]. - Launched the exclusive Fly 'n' Shine℠ Detail Service in March of 2012 at the Gerald R. Ford International Airport with Standard Parking Corporation. - Managed the e-mail marketing campaigns via iContact and company social networking profiles: Facebook, Twitter, LinkedIn, Pinterest. - Managed the company's website (www.crystalcleanautodetailing.com) via WordPress alongside marketing companies that were located both locally and across the country. Google Analytics were monitored for the best SEO and Call-To-Actions strategies. - Was responsible for updating the Retail SOP(s). Crystal Clean Auto Detailing was awarded a 2012 Awardee | Michigan 50 Companies to Watch!

-Marketed automotive reconditioning and indoor storage facility services B2B and B2C accounts in the Greater Grand Rapids area -Coordinated vehicle sale consignments -Required to be proficient in the following programs: BlueFolder, Evernote, Google Apps (Calendar, Documents, Mail) and QuickBooks Online Website: www.CrystalCleanAutoDetailing.com

-Fulfilled administrative requests from the Chair, Coordinator and Professors in the Management Department at Grand Valley State University -Received incoming calls directed toward the management's general telephone line -Directed students' inquiries to the appropriate personnel Website: www.gvsu.edu

-Communicated with Material Planners, Vendors and Carriers related to the inbound material handling for Unilever -Reported carrier performance metrics to Unilever on a weekly basis -Operated specific territorial responsibilities for material transporting from the US to Canada -Was trained to be cross-functional in a team environment -Proficient in the following programs: Lean Transportation Management Software (TMS), Microsoft Office Suite (Outlook, PowerPoint, Excel, Word) Website: www.leanlogistics.com

-Performed the processing of receiving reports, bill of lading and invoice documentation. -Provided updates for inventory product specifications. -Filed paperwork digitally for customer and employee access. -Assisted the logistics department with routing material shipments. -Proficient in the following programs: AS400, Microsoft Outlook (Mail, Calendar) Website: www.millsteel.com