Stephen Fletcher

As Vice President, leads full-cycle business development activity to secure partnerships with ISPs, publishers, mobile app developers, and websites, driving revenue and enhancing customer experience. ▪ 𝗘𝗻𝘁𝗲𝗿𝗽𝗿𝗶𝘀𝗲 𝗦𝗮𝗹𝗲𝘀 & 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀: Developed and managed ISP partnerships, supporting customer portals for access to email, tools, and content with advertising, managing relationships with Windstream, Armstrong, and TDS Telecom. ▪ 𝗔𝗜-𝗣𝗼𝘄𝗲𝗿𝗲𝗱 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗟𝗮𝘂𝗻𝗰𝗵𝗲𝘀:Developed and managed AI developer partnerships to distribute first-in-market ad products designed specifically for AI queries. ▪ 𝗖𝗹𝗶𝗲𝗻𝘁 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 & 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗚𝗿𝗼𝘄𝘁𝗵: Secured major partnerships that helped increase revenue and reduce costs by enhancing customer experience across multiple verticals.

Led partner relations with multi-dimensional partnerships, driving revenue, expanding integrations, and developing new business opportunities with global brands. ▪ 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀 & 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗚𝗿𝗼𝘄𝘁𝗵: Managed partnerships with Apple, Vizio, Samsung, and Verizon, contributing ~$100M in annual revenue through deals that filled advertising in premium supply and content distribution. ▪ 𝗔𝗱 𝗧𝗲𝗰𝗵 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻: Supported partnerships through Yahoo Ad Tech (DSP, SSP, Native), delivering additional revenue by optimizing ad solutions across platforms. ▪ 𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 & 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻: Led internal teams to coordinate activities, manage timelines, and ensure smooth execution of all partnership activities

Spearheaded business development efforts, focusing on driving partnerships that deliver against revenue and DAU goals, integrating ad platforms, and securing content distribution deals. ▪ 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 & 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀: Contributed to a $26M revenue target for 2018 through the delivery of five deals that distributed content to mobile OEMs and monetized Verizon Media ad platforms. ▪ 𝗚𝗹𝗼𝗯𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁 𝗘𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻: Secured 10 non-mobile deals, including for Smart TV, Flickr, and Aviate, expanding the product portfolio and increasing revenue from diversified sources. ▪ 𝗖𝗹𝗶𝗲𝗻𝘁 & 𝗣𝗮𝗿𝘁𝗻𝗲𝗿 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Fostered relationships with partners and coordinated with product teams to support seamless integrations and maximize revenue opportunities.

Led initiatives to develop and distribute Sprint ID wireless products, working cross-functionally to drive product launches and enhance customer value. ▪ 𝗠𝗼𝗯𝗶𝗹𝗲 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀: Negotiated contracts with content partners such as Sony, Warner Bros., Disney, and Viacom, facilitating the development and distribution of Sprint ID packs. ▪ 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗚𝗿𝗼𝘄𝘁𝗵: Supported the sales team in exceeding quarterly sales goals by leveraging distribution channels, including retail partners like Walmart and Target. ▪ 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 & 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗩𝗮𝗹𝘂𝗲: Focused on communicating new product offerings through targeted marketing channels, emphasizing customer value and driving sales.

Provided strategic consulting services for various media firms, focusing on enhancing mobile video strategies and increasing wireless presence. ▪ 𝗠𝗼𝗯𝗶𝗹𝗲 𝗩𝗶𝗱𝗲𝗼 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Partnered with Silver Chalice to help traditional TV broadcasters develop mobile video strategies, creating new revenue channels and increasing mobile video adoption. ▪ 𝗖𝗹𝗶𝗲𝗻𝘁-𝗦𝗽𝗲𝗰𝗶𝗳𝗶𝗰 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀: Advised News Over Wireless (a division of CBC Broadcasting) on how to increase distribution and usage of their mobile news product, leading to a notable increase across all key metrics. ▪ 𝗠𝗼𝗯𝗶𝗹𝗲 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗳𝗼𝗿 𝗔𝗴𝗲𝗻𝗰𝘆 𝟯.𝟬: Assisted in the development of a mobile content strategy for Agency 3.0, the digital mobile division of William Morris Agency, enhancing their market positioning.

Led a team in the development and distribution of content for Sprint’s mobile video services, securing strategic partnerships with media companies. ▪ 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗗𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻: Secured a deal with Disney for the first mobile distribution of Disney Channel and ABC content, driving a significant revenue stream from mobile video services. ▪ 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 & 𝗨𝘀𝗮𝗴𝗲 𝗚𝗿𝗼𝘄𝘁𝗵: Developed and implemented a mobile video re-launch, resulting in a 200% increase in usage, significantly boosting customer engagement. ▪ 𝗠𝗮𝗿𝗸𝗲𝘁 𝗘𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻 & 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻: Expanded Sprint’s mobile content offerings, increasing market share by 15% and growing the company’s revenue through partnerships with top media companies.

Drove mobile data product marketing initiatives, focusing on driving usage and revenue for various content categories. ▪ 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗚𝗿𝗼𝘄𝘁𝗵 & 𝗧𝗮𝗿𝗴𝗲𝘁 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁: Exceeded goals for driving usage and revenue of Sprint’s mobile data products across multiple content categories, including News, Weather, Travel, and Lifestyle. ▪ 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗘𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻: Developed, sourced, and launched new categories for mobile data services, expanding the product portfolio and increasing user adoption in key market segments. ▪ 𝗖𝗿𝗼𝘀𝘀-𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗧𝗲𝗮𝗺 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: Led a team of product marketing managers to deliver successful marketing campaigns, contributing to Sprint’s mobile data product growth.

Managed and marketed Sprint’s Vision service portfolio, focusing on enhancing mobile content and driving product adoption. ▪ 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗣𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻 & 𝗨𝘀𝗲𝗿 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Created and launched high-impact marketing campaigns to drive user engagement with Sprint’s mobile data products ▪ 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀 & 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗗𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻: Worked with music labels and media companies to drive the download of ringtones, games, applications, and screensavers, contributing to increased revenue. ▪ 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 & 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗨𝘀𝗮𝗴𝗲: Developed strategies that successfully leveraged marketing channels to drive usage of Sprint’s WAP, Java, and video products, enhancing the customer experience and brand visibility.