Stephen CHOO

Sales Director

About

Strategic and growth-focused business leader with 18 years of experience driving regional success in specialty chemicals across the Asia Pacific. I thrive on expanding market coverage, building high-performing solution-focused sales teams, and transforming business through innovation and customer-centric strategies. With deep technical expertise across water treatment, industrial processes, personal care and cosmetics, I've led post-M&A business transformation, regional application strategy & development, and full-spectrum business operations with P&L ownership. My approach blends regulatory finesse, and value-based solution selling to consistently exceed growth and profitability targets. I am passionate about mentoring multicultural teams, launching sustainable products, and forging lasting partnerships across a dynamic and competitive landscape.

Country

City

Singapore

Industry

Chemicals

Skill

Technical Support, Technical Leadership, Distributor Management, New Market Expansion, Sales Leadership, P&L Management, Solution Selling, Problem Solving, Sales & Marketing Leadership, People Management, Stakeholder Engagement, Business Planning

Experience

Sales Director

Lexington Biochem Pte Ltd

2022-9 - 2024-9 · 2 yrs 1 mo

Singapore, Singapore

Built and led a solution-selling team delivering eco-friendly polymer and chelating agent innovations.

Regional Sales & Marketing Director (Asia Pacific)

Italmatch Singapore Pte Ltd

2019-3 - 2022-8 · 3 yrs 6 mos

Singapore, Singapore

- Delivered consistent double-digit annual profit growth through strategic business development. - Managed regional P&L and expanded into non-traditional market applications. - Integrated post-M&A teams, built high-performing solution-selling units, and expanded distributor networks.

Regional Sales & Marketing Manager (Asia Pacific)

Italmatch Singapore Pte Ltd

2014-9 - 2019-3 · 4 yrs 7 mos

Singapore, Singapore

- Pioneered sustainable chemical initiatives tailored for Asia Pacific industrial needs. - Expanded commercial presence across Asia Pacific through strategic account targeting, and elevated technical services.

Market Development Manager (Reverse Osmosis - Asia Pacific)

ThermPhos Investments Singapore Pte Ltd

2007-6 - 2014-9 · 7 yrs 4 mos

Singapore, Singapore

- Secured major industrial and municipal accounts, driving >90% volume growth and doubled profitability.- - Authored and published technical papers on mineral scaling mitigation in reverse osmosis systems.