stephen maclellan

Driving MIDiA's entire business development efforts & more recently specifically focusing on our music & video research verticals. Sourcing leads, managing sales cycles, closing deals and managing accounts with clients including: - Major record labels, streaming services, publishers, distributors, radio companies, tech majors. - TV networks, operators, studios, SVOD services - Financial institutions including investment banks, VC's, PE, hedge funds. Co-manage MIDiA's event stream, launched in Q4 2017 and subsequently planning and executing events in Labs Atrium Camden, Gibson Brands and The Ministry. Activities including venue sourcing, booking panel guests, distributing invitations, managing logistics and managing operations of event itself.

High-end instrument sales. Carrying out demonstrations. Continually updating product knowledge. Meeting and exceeding sales targets.

Leading MIDiA's commercial activity with clients in the recorded music industry and investment space. Clients in music include all major record labels & streaming services, publishers, distributors and small and large tech companies. Investment clients include investment banks on the buy and sell side, hedge funds, private equity, sovereign wealth and venture capital. Activities include qualifying & sourcing initial leads, engaging in meetings & presentations, building proposals, closing deals, maintaining commercial relationships and project management.

Inventory management, sales administration and logistics co-ordination. Booking in stock and processing invoices. Investigating discrepancies. Secondary roles in purchasing, merchandising and pre/post sale customer service.

Improving Yamaha Music London’s market position through developing sales & profit growth across target verticals including education, businesses and venues across Greater London. KEY ACHIEVEMENTS Formed brand partnership with Tri-Borough Music Hub & The Royal Albert Hall culminating in a week of ‘Endangered Instrument’ sessions aimed at inspiring children from under privileged backgrounds to engage in music tuition. Launched ‘Play at Work’ scheme, enabling professionals to play musical instruments in the workplace, boosting cognitive function & enhancing productivity. Partners included Warner Music Group, JP Morgan & KPMG. Facilitated the complete refit of London College of Contemporary Music’s facilities exclusively with Yamaha musical instruments and equipment.