Stephen Loftus

Leading the pioneering indoor training brand, trusted by the best in elite sport, health experts and fitness enthusiasts world-wide. Based in the UK , we have redefined the company’s strategy to balance B2B and DTC international sales channels, while repositioning the brand to expand into broader health and fitness markets. Spearheading the launch of innovative products, building team capability, and driving operational and financial improvements to ensure long-term sustainable growth.

RCK Partners: Your Innovation, Our expertise. RCK are a leading financial consultancy firm of chartered tax advisers, specialising in R&D tax credits.   As a member of RCK’s Innovation Advisory Council (IAC), I act as an adviser to the firm. The IAC is designed to strengthen RCK’s support for clients operating across the R&D landscape and brings together senior business leaders with deep sector expertise across R&D-rich industries to provide advice, guidance, and industry best practices.

Strategic advisory work to consumer businesses based in the UK. Including market analysis and insight, brand, innovation, GTM, and organisational development.

Non-Executive Director engaged to support the UK’s #1 kids’ bike brand through post-COVID market disruption, advising leadership on strategy, organisational focus, retail partnerships and direct-to-consumer growth.

Led the commercial transformation of Brompton from an engineering-led folding bike business to a consumer-centric and purpose-driven global brand. With revenue growing from £27m to £120m, DTC sales share expanding from 3% to 30%, whilst maintaining strong wholesale growth. Scaled operations across key international markets, including China, now the brand’s largest market. Managed high-profile collaborations with global brands and developed a strategic portfolio platform to enable the successful launch of Brompton Electric, titanium T Line and the future new product pipeline. I remain a shareholder at Brompton and a huge advocate for this brilliant brand.

Newly formed spirits business and UK’s leading gin manufacturer. Led a total brand refresh for Greenall's Gin, driving 55% volume growth and securing new international listings. Successfully launched the portfolio in Australia, laying the groundwork for long-term expansion.

Led innovation for 5th largest wine company in world (previously Constellation Europe), managing £3m+ annual budgets and launching products that generated £6m+ in retail sales. Strengthened innovation capabilities with consumer panels in the UK, Australia, and the USA

Developed innovation process and pioneered open innovation strategies, delivering consumer-driven product launches, managing £2m+ budgets and fostering partnerships with universities, suppliers, and retailers. ________________________________________

Responsible for the Marketing Strategy and Investment across 14 markets in Mainland Europe. 2007 sales growth of 25% was achieved by the sales & marketing team.

Established Siam Winery UK for Red Bull's majority owner, securing distribution with Tesco, Sainsbury’s, and leading UK bars. Built a distributor network and integrated products into Red Bull UK operations.

Developed a new business plan with Interbrand Chile’s Managing Partner, creating senior-level connections in the drinks and investment industries.