Stephen Disorbo

Led commercial initiatives driving Importer customer’s order intake growth while spearheading the launch of a pioneering domestic program for the North American aftermarket. Collaborated cross-functionally with global teams, facilitating market entry by educating on processes, procedures, and success criteria in the NA IAM landscape. Directed the consolidation of regional PM under my leadership, hired and managed 3 Sales Rep agencies.

Leader of the Sales, Product, and Catalog Management team with cross functional responsibilities for Customer Service and Demand Planner. Responsible for P&L meeting revenue growth, profitability goals, and market share objectives.

Led the region's internal and external category business planning and execution. Managed the team that created the Region Category Plan to optimize resources, maximize sales, and achieve financial goals; also established and enacted the category definition, structure, pricing strategy, and narrative for marketing efforts. Defined and implemented product requirements at the regional level, in addition to approving and leading product lifecycle changes. • Spearheaded the expansion of the chassis category by tripling investment based on a compelling business case. • Built and led a dynamic team to execute the transition from import-only to an all-makes program, resulting in the addition of over 5000 SKUs.

Marketing lead for Eaton’s performance automotive aftermarket product lines. that included valve train, supercharger, and differential products. Instrumental in developing an effective channel distribution strategy; also discovered channel and product offering growth opportunities by leading market analysis. Developed strategic short- and long-term growth plans for aftermarket product categories and refined plans based on frequent SWOT analyses. Created the communication strategy and generated effective marketing campaigns with distributors through the use of co-op funds.

Owned the new product introduction process for Eaton’s aftermarket clutch and transmission portfolio. Analyzed and altered existing product offerings to maximize operational efficiencies and achieve growth goals. Developed strategic pricing strategies by identifying industry trends and market conditions. Accountable for cross-functional alignment with key stakeholders such as Marketing, Supply Chain, and Operations to ensure effective program launches.

Responsible for guiding the sales efforts of multiple brands/product families at OE commercial vehicle and off highway dealerships, nationally branded, and independently owned retail organizations. Guided the effective use of co-op marketing funds with distributors and co-created print and digital marketing campaigns. Developed comprehensive inventory planning guides and training modules that became the standard for the Retail Aftermarket Team. Inventory guides created efficiencies for the sales team by enabling the issuing of a tailored order recommendation in minutes. Went beyond scope of role to develop a market and pricing analysis that would go on to increase the adoption rate for what was a slow growth product family. Capped hydraulics sales career with another quota beating year in 2013, finishing at 106% of quota.

Directed sales efforts of Heavy Duty Truck products at corporate and independently owned NAPA stores. Represented the HD Product lines for the NAPA High Point Distribution Center's territory by providing technical and sales knowledge to both store personnel and end users. • Influenced retail merchandising decisions of distributors • Designed custom marketing programs for the product lines represented. • Provided retailers with account specific opportunities and action plans to drive sales. • Preformed product line reviews for optimized dealer inventories. • Earned Southeast Region District Sales Manager of the Year award in 2007, and was ranked second in the country in sales achievement.