Stephanie Fuh

- Led Traveloka Singapore’s flagship double-digit and tactical campaigns end-to-end, owning campaign strategy, execution, and cross-functional alignment across all stakeholders - Expanded scope to concurrently serve as the Product Marketing Manager for Flights, Cruises, and Travel Activities, covering 3 of Traveloka’s 4 core product verticals, driving go-to-market and growth initiatives to accelerate category performance - Owned offline channel end-to-end, leading all major offline activations and travel fairs including NATAS Travel Fair and Singapore Airlines Travel Fair, across conceptualisation, planning, stakeholder and agency management, on-ground execution, and post-event delivery

Leading Traveloka’s Flights category to drive key commercial metrics through data-driven campaigns and strategic initiatives. Partner cross-functionally with Commercial, Product, Pricing, Partnerships, and Marketing teams to grow sales, enhance user experience, and optimise budgets across online initiatives and large-scale offline activations, including Traveloka @ Singapore Airlines Time to Fly Travel Fair.

Category Growth: • Led end-to-end campaigns across multiple categories (e.g. Travel, Fashion, Beauty, E-commerce Marketplaces) and executed on multiple channels (e.g., Media Buys, Paid Ads, Social Media, Partnerships) to exceed campaign targets, achieving >100% in GMV, orders, and commissions • Conducted in-depth performance analyses for key categories (e.g., Travel, Fashion) using data tools, generating actionable insights that launched new marketing initiatives. • Optimized and managed app and web pages for campaigns and categories, boosting CTR and conversion rates • Launched flagship campaigns (e.g., Fashion Friday, Travel Thursday) for key categories, driving a 40%+ increase in commercial metrics. User Growth & Retention: • Led acquisition and reactivation campaigns to attract new users and re-engage dormant ones through performance-driven marketing strategies. • Integrated CRM data with campaign strategies and implemented robust A/B testing on key channels to optimize budget and resources

Campaign Management (End-to-End): • Launched and executed key ChopeDeals campaigns, including Birthday Flash Sales, Super Brand Days, and themed events (e.g., Buffet-licious), to drive user acquisition, MAU, and GMV. • Leveraged full-funnel, 360° marketing strategies across multiple channels (e.g., Paid Ads, Media Buys, Social Media, Affiliate Partnerships, CRM, KOL Management, Events) to maximize campaign reach, engagement, and conversion rates. • Oversaw all campaign assets across app and web for cohesive brand visibility. Media Buy, KOL Management & Affiliates: • Led Chope’s media buying strategy across all pillars (Reservation, ChopeDeals), managing a $250K annual media budget with media partners (e.g., TheSmartLocal) and TikTok and Instagram KOLs • Independently managed ChopeDeals and reservation affiliate programs, recruiting and maintained key partners (e.g. Burpple, SethLui), achieving a 100%+ increase in covers and orders within six months, and reducing media costs by 40%. Marketplace Management - Shopee, Lazada: • Led all marketing efforts and operations for ChopeDeals on Shopee, Lazada • Participated in key events (e.g. 9.9, 11.11), achieving >100% growth during campaign periods • Participated in Shopee and Lazada livestreams and offered promotional and vouchers deals • Worked closely with KAMs to secure daily Flash Deal slots to promote key products • Optimised and managed ChopeDeals SIS pages on Shopee and Lazada Partnerships: • Led partnership with STB SingaporeRediscovers post-COVID to enhance deal exposure, achieving over 100K in traffic and $50K in GMV within 6 months. • Spearheaded marketing efforts for the Marina Central BID partnership, resulting in a 160% increase in GMV during the campaign period. ChopePerks (Loyalty Programme): • Managed Chope’s loyalty programme and acquired >20 exclusive, 100% sponsored partner perks (e.g. Shopee, FairPrice) in 6 months, burning 3M Chope-Dollars (i.e. saving $30K)

Portfolio: Unilever, Treasury Wine Estates, Bose

One of 15 selected to participate in the Ogilvy Masterclass, a signature training program that recognizes young talent and puts them through an intensive six-week curriculum that culminates in a live pitch presentation

Teaching Assistant (TA) for Professor Park Guihyun Grace

Teaching Assistant (TA) for Professor Tsai Ming-Hong

Research Assistant (RA) for Professor Cong Cong Li

Teaching Assistant (TA) for Professor Shaphan Ng

- Dean's List AY2016/2017 (GPA: 3.97/4.0) - Dean's List AY2017/2018 (GPA: 3.83/4.0)