Stephanie Tong

Stephanie Tong

Senior Product Marketing Manager @ Pliant

About

I’m a globally experienced product marketing and brand strategist with 10+ years of experience helping companies scale with clarity, creativity, and purpose. From leading global product launches at Amazon to building go-to-market strategies for purpose-led startups and scale-ups, I combine deep marketing expertise with strong cross-functional collaboration. My strengths lie in translating customer insights into crisp positioning, shaping go-to-market plans that drive impact, and leading cross-functional teams to bring bold ideas to life. I’ve worked across Europe, Asia, and the U.S., and hold an MBA from INSEAD. After taking an intentional sabbatical to deepen my professional development—including becoming a Certified Professional Co-Active Coach, providing freelance consulting services for a variety of interesting startup brands, and working on a digital coaching platform used by employees at Google, Bain, and Salesforce—I’m now excited to return to product marketing. I’m particularly drawn to companies with a strong mission, where I can use strategic storytelling and data-driven thinking to help launch great products that make a difference.

Country

United Kingdom

City

London Area

Industry

Computer Software

Skill

FinTech, Coaching, Psychology, Personal Development, Cross-functional Team Leadership, Product Launch Planning, Product Marketing Management , Product Marketing Strategy, Global Operations, Team Leadership, Go-to-market Strategy Development, Professional Mentoring, Global Brand Development, Go-to-Market Strategy, Brand identity design, Storytelling, E-Commerce, Online Campaign Management, User Experience Design (UED), Mobile Application Design

Experience

Pliant

Senior Product Marketing Manager

Pliant

LinkedIn
2025-11 - Present · 11 mos

Greater London, England, United Kingdom

Certified Professional Co-Active Coach (CPCC)

2023-6 - Present · 3 yrs 4 mos

Greater London, England, United Kingdom

As a Certified Professional Co-Active Coach (CPCC), I’ve supported 35+ professionals in navigating personal and professional transformation, including clients from Google, Samsung, Bain & Company, and Accenture. I specialize in coaching through career transitions, identity shifts, and values alignment—bringing empathy, insight, and structure to complex change. • Certified through the Co-Active Training Institute (ICF-accredited) • Delivered 150+ hours of paid client coaching • Contributed to the development of an early-stage AI-powered digital coaching platform designed for leadership and career development • Received additional training in facilitation tools, somatic healing modalities, and trauma-informed frameworks This work has profoundly deepened my ability to understand human motivation, communicate with impact, and lead with authenticity—skills I bring into every aspect of product marketing and leadership.

Amazon

Global Product Launch Manager - EMEA Product Marketing

Amazon

LinkedIn
2021-6 - 2023-1 · 1 yr 8 mos

London, England, United Kingdom

Led the end-to-end process of new product introduction for IoT devices and software updates across international markets (UK, EU, MEA, APAC). • Project managed cross-functionally with category strategy, pricing, product, marketing, sales, legal, customer service, and inventory logistics to ensure the 3 new camera products were launched on time globally • Worked closely with product marketing and product managers to ensure crisp positioning and strong market fit

UNIQA Insurance Group

Entrepreneur-in-Residence

UNIQA Insurance Group

LinkedIn
2020-7 - 2020-8 · 2 mos

Vienna, Austria

During COVID, prototyped an at-home test kit with telemedicine solutions that made it possible for people to perform medical investigations (such as blood tests and urine samples) and additional check-ups from the comfort of their own homes.

RedPeak

Strategy Lead - Tech Product Marketing

RedPeak

LinkedIn
2017-11 - 2019-11 · 2 yrs 1 mo

Led the strategy team at an award-winning boutique agency (RedPeak - now Sid Lee, a member of the kyu collective https://kyu.com), delivering brand and product marketing strategies for B2B and B2C clients across Fortune 500 global tech brands, mission-driven innovative startups, SaaS, wellness, food, and consumer goods. • Developed go-to-market strategies, positioning, messaging frameworks, and integrated campaign plans for clients in the U.S., APAC, and Europe • Shaped brand narratives and value propositions for early-stage startups and growth-stage companies, helping secure funding and market traction • Led cross-disciplinary workshops and insight-led creative briefs to guide visual identity, naming, and digital campaign development • Mentored junior strategists and interns, many of whom grew into senior roles at the agency

RedPeak

Senior Brand Strategist

RedPeak

LinkedIn
2016-4 - 2017-11 · 1 yr 8 mos
Ogilvy

Account Planner

Ogilvy

LinkedIn
2014-8 - 2016-1 · 1 yr 6 mos

Provided strategic marketing support for global brand campaigns across digital, social, CRM, and experiential touchpoints • Conducted qualitative and quantitative research, including focus groups and usability studies, to derive actionable consumer insights • Designed multi-channel digital strategies that increased engagement and retention for FMCG and luxury clients • Collaborated closely with creative, media, and tech teams to ensure brand alignment and performance-driven delivery

Ogilvy

Account Executive

Ogilvy

LinkedIn
2013-8 - 2014-7 · 1 yr

Selected for a competitive rotational graduate program at Ogilvy & Mather, gaining diverse experience across Advertising, Digital, Media, and PR. • Supported integrated marketing campaigns for leading brands in FMCG, luxury, and travel sectors • Collaborated with senior mentors to enhance skills in campaign planning and global brand strategy execution • Coordinated campaign assets and reporting for regional markets across Asia, ensuring timely delivery and effectiveness

Education

INSEAD

INSEAD

LinkedIn
2020 - 2021 · 1 yr
UCLA

UCLA

LinkedIn

International Development Studies

2008 - 2012 · 4 yrs
Freie Universität Berlin

Freie Universität Berlin

LinkedIn
2010 - 2010

UC Berkeley's Education Abroad Program in Berlin: - Modern German history - Transatlantic conflicts and business development (case studies)

Stephanie Tong's Contact Information

Email

******@***.com

Phone

(**) *** ****

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