Stephanie Tong
Senior Product Marketing Manager @ Pliant
About
I’m a globally experienced product marketing and brand strategist with 10+ years of experience helping companies scale with clarity, creativity, and purpose. From leading global product launches at Amazon to building go-to-market strategies for purpose-led startups and scale-ups, I combine deep marketing expertise with strong cross-functional collaboration. My strengths lie in translating customer insights into crisp positioning, shaping go-to-market plans that drive impact, and leading cross-functional teams to bring bold ideas to life. I’ve worked across Europe, Asia, and the U.S., and hold an MBA from INSEAD. After taking an intentional sabbatical to deepen my professional development—including becoming a Certified Professional Co-Active Coach, providing freelance consulting services for a variety of interesting startup brands, and working on a digital coaching platform used by employees at Google, Bain, and Salesforce—I’m now excited to return to product marketing. I’m particularly drawn to companies with a strong mission, where I can use strategic storytelling and data-driven thinking to help launch great products that make a difference.
United Kingdom
London Area
Computer Software
FinTech, Coaching, Psychology, Personal Development, Cross-functional Team Leadership, Product Launch Planning, Product Marketing Management , Product Marketing Strategy, Global Operations, Team Leadership, Go-to-market Strategy Development, Professional Mentoring, Global Brand Development, Go-to-Market Strategy, Brand identity design, Storytelling, E-Commerce, Online Campaign Management, User Experience Design (UED), Mobile Application Design
Experience

Certified Professional Co-Active Coach (CPCC)
Greater London, England, United Kingdom
As a Certified Professional Co-Active Coach (CPCC), I’ve supported 35+ professionals in navigating personal and professional transformation, including clients from Google, Samsung, Bain & Company, and Accenture. I specialize in coaching through career transitions, identity shifts, and values alignment—bringing empathy, insight, and structure to complex change. • Certified through the Co-Active Training Institute (ICF-accredited) • Delivered 150+ hours of paid client coaching • Contributed to the development of an early-stage AI-powered digital coaching platform designed for leadership and career development • Received additional training in facilitation tools, somatic healing modalities, and trauma-informed frameworks This work has profoundly deepened my ability to understand human motivation, communicate with impact, and lead with authenticity—skills I bring into every aspect of product marketing and leadership.

Global Product Launch Manager - EMEA Product Marketing
London, England, United Kingdom
Led the end-to-end process of new product introduction for IoT devices and software updates across international markets (UK, EU, MEA, APAC). • Project managed cross-functionally with category strategy, pricing, product, marketing, sales, legal, customer service, and inventory logistics to ensure the 3 new camera products were launched on time globally • Worked closely with product marketing and product managers to ensure crisp positioning and strong market fit

Entrepreneur-in-Residence
Vienna, Austria
During COVID, prototyped an at-home test kit with telemedicine solutions that made it possible for people to perform medical investigations (such as blood tests and urine samples) and additional check-ups from the comfort of their own homes.

Strategy Lead - Tech Product Marketing
Led the strategy team at an award-winning boutique agency (RedPeak - now Sid Lee, a member of the kyu collective https://kyu.com), delivering brand and product marketing strategies for B2B and B2C clients across Fortune 500 global tech brands, mission-driven innovative startups, SaaS, wellness, food, and consumer goods. • Developed go-to-market strategies, positioning, messaging frameworks, and integrated campaign plans for clients in the U.S., APAC, and Europe • Shaped brand narratives and value propositions for early-stage startups and growth-stage companies, helping secure funding and market traction • Led cross-disciplinary workshops and insight-led creative briefs to guide visual identity, naming, and digital campaign development • Mentored junior strategists and interns, many of whom grew into senior roles at the agency

Account Planner
Provided strategic marketing support for global brand campaigns across digital, social, CRM, and experiential touchpoints • Conducted qualitative and quantitative research, including focus groups and usability studies, to derive actionable consumer insights • Designed multi-channel digital strategies that increased engagement and retention for FMCG and luxury clients • Collaborated closely with creative, media, and tech teams to ensure brand alignment and performance-driven delivery

Account Executive
Selected for a competitive rotational graduate program at Ogilvy & Mather, gaining diverse experience across Advertising, Digital, Media, and PR. • Supported integrated marketing campaigns for leading brands in FMCG, luxury, and travel sectors • Collaborated with senior mentors to enhance skills in campaign planning and global brand strategy execution • Coordinated campaign assets and reporting for regional markets across Asia, ensuring timely delivery and effectiveness
Stephanie Tong's Contact Information
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