Stephanie Smith

Vice President, Chief Marketing and Brand Officer; Chief Golf Partnership Officer @ Sentry

About

In my view, it all comes down to developing and managing relationships. Whether it's marketing, communications, brand management, customer experience management or fund development, my career has been based on understanding customers, what they are interested in, how to connect with them, then delivering the information, product or experience they want.

Country

United States

City

Marathon County

Industry

Marketing & Advertising

Skill

Public Speaking, Non-profits, Public Relations, Nonprofits, Strategic Planning, Strategic Communications, Media Relations, Leadership Development, Corporate Communications, Strategy, Management, Healthcare, Leadership, Fundraising, Marketing, Press Releases, Marketing Communications, Internal Communications, Community Development

Experience

Vice President, Chief Marketing and Brand Officer; Chief Golf Partnership Officer

Sentry

2016-10 - Present · 10 yrs

Stevens Point, Wisconsin, United States

Assistant Vice President, Brand Management & Marketing Communications

Sentry

2014-3 - 2016-9 · 2 yrs 7 mos

Stevens Point, WI

Director, Corporate Communications

Sentry

2013-7 - 2014-3 · 9 mos

Stevens Point, WI

Director, Corporate Communications

Marshfield Clinic Health System

2007-1 - 2013-6 · 6 yrs 6 mos

Marshfield, Wisconsin

Directed public relations, external and internal communications for one of the largest non-profit physician practices in the United States. Oversaw media relations, community relations, content production, web and interactive communication, creative design, printing and mail operations. Led a regional team of marketing/public relations specialists focused on community marketing and communications efforts. Created community relations programs, designed and implemented charitable giving program, directed development of new web properties. Managed multiple teams of more than 40 employees.

Executive Director, Community Relations

Northcentral Technical College

2002-1 - 2007-1 · 5 yrs 1 mo

Strategic leadership and oversight of marketing and communications for NTC and its foundation. Set strategy and implemented college president's vision, executing agenda and new initiatives. Directed and implemented legislative agenda.

Executive Director, NTC Foundation

Northcentral Technical College

2000-1 - 2002-1 · 2 yrs 1 mo

Managed operations for a foundaiton with $3 million in assets. Created and implemented a new annual fundraising effort, raising $500,000 the first year and over $1 million in five years. Coordinated scholarship selection process, administered emergency loan and grant programs. Secured funding to identify college alumni and create an alumni association. Reported to and coordinated the activities of a 35-member board of community and business leaders.

Campaign Director/Communications Director

United Way of Marathon County

1993-9 - 1998-12 · 5 yrs 4 mos

Led marketing, advertising, fundraising, public relations and communicaitons. Worked with volunteers to raise over $2.5 million for local human service needs.

Press Secretary

Wisconsin Department of Natural Resources (DNR)

1988-12 - 1993-8 · 4 yrs 9 mos

Chief spokesperson for the Governor of Wisconsin, managing communicaiton staff. Advised the Governor and helped develop long-term media and communications strategy. Coordinated and communicated message, responded to media inquiries, oversaw speechwriting and editing process. Wrote news releases and weekly columns.