Stephanie Montelius

- Lead and manage the marketing team to drive the development and execution of integrated marketing campaigns that generate demand and increase revenue. - Develop and implement strategic marketing plans to meet business goals and drive growth, including digital marketing, events, content, and paid media. - Define and measure key performance indicators (KPIs) to track and optimize campaign effectiveness and ROI. - Collaborate with sales, product, and executive teams to align marketing strategies with business objectives. - Manage a marketing budget, ensuring efficient allocation and reporting on spend. KPIs: Revenue Brand awareness Lead generation Pipeline Achievements: 154% Revenue Growth 654% Lead Gen Growth 126% Organic Lead Growth

6 month contract to set up systems, established KPIs for the team, and hired all marketing team members.

Develop and execute a content marketing strategy that aligns with our overall marketing goals and supports our business objectives. Manage a team of content creators, including writers, editors, and designers, and ensure the quality and consistency of all content produced. Collaborate with other teams, including marketing, product, and sales, to create content that addresses the needs and pain points of our target audience. Conduct research and analysis to identify content topics, trends, and keywords that will drive traffic, engagement, and conversion. Create and maintain editorial calendars and production schedules to ensure timely and consistent delivery of content. Track and analyze content performance metrics, such as pageviews, engagement, and conversions, and use this data to inform future content decisions. KPIs: Traffic. Engagement. Lead Generation. Brand Awareness. Revenue.

As the Senior Director of Content Strategy at Rock Content, I developed and executed a service strategy that aligned with the company's overall goals and objectives. Additionally, I managed a team of service professionals, including hiring, training, and performance management of designers, copywriters, and junior developers. KPIs: Creative quality Team productivity Customer satisfaction Project scope Accurate estimates Revenue growth Rock Content acquired ScribbleLive in 2019.

At ion interactive, I was responsible for shepherding our customers on their journey from static to interactive content creation. With our customers business objectives in mind, I helped outline a go-to market strategy for their interactive content marketing program. Additionally, I worked alongside ion's internal teams to launch our own educational content strategically. I hosted webinars, wrote content such as blogs and long-form gated assets, and acted as a content strategy resource across every team at ion. In addition to my content strategy work, I managed ion's social media accounts and worked with our Marketing team to create a strong and clearly defined brand voice.

At Arrow Consulting & Design I worked with our UX and design teams to develop our content strategy efforts for new and refreshed digital experiences. For our clients, I provided strategy-based copywriting services and acted as the editorial oversight for all content production efforts and developed brand voice and tone and style guidelines.

At PowerWallet, I worked to develop a marketing strategy that fell in line with company objectives while planning and implementing promotional campaigns. I worked closely with the design team while assisting with new product launches. I also managed and improved lead generation campaigns that increased new active user counts.