Stephen B.

Working with the sales teams and the US-based marketing team to strengthen Dragos’s brand, generate new business, and grow existing customer relationships through a mix of public relations, digital, and in-person activities and campaigns. Collaborating with marketing and regional leadership to own and implement all EMEA marketing activities. Responsibilities are to: • Develop and execute an EMEA-wide marketing strategy for YoY pipeline and business growth. • Build and deliver agile regional programs to enhance brand awareness, grow new and existing pipeline, and strengthen customer loyalty across EMEA. • Own and manage the regional budget as part of the annual planning process, ensuring alignment with the company’s overall go-to-market strategy and revenue targets. • Collaborate with marketing leadership to ensure alignment across teams and support the EMEA sales organization in achieving business goals. • Track, analyze, and report on EMEA marketing performance, identifying areas for improvement and recommending adjustments. • Work with the Director of Partner Marketing to support and enhance channel partner and reseller relationships, driving strategic activities aligned with regional objectives. • Identify and manage local marketing agencies as needed, providing clear direction and expectations. • Stay informed on EMEA market trends and adapt programs accordingly to ensure relevance and impact.

- Provided tailored marketing solutions for IT, SaaS, or Cybersecurity startups, focusing on Demand Generation, Field Marketing, ABM Strategy, and Growth marketing. - Helping clients achieve measurable increases in lead generation. - Assisted in creating compelling marketing materials and campaigns that resonate with target audiences. - Leveraged analytics tools to measure campaign effectiveness and optimize marketing strategies based on data-driven insights. - Delivered engaging presentations and moderated panel discussions at industry conferences and webinars focused on IT and cybersecurity marketing trends. - Collaborated with thought leaders and experts to explore emerging technologies and market shifts, fostering knowledge sharing and networking among professionals. - Developed compelling content that simplifies complex cybersecurity concepts for diverse audiences, promoting awareness and best practices. - Established a reputation as a knowledgeable resource in the cybersecurity marketing field through active participation in industry events and forums.

- Spearheaded marketing initiatives to enhance community engagement and increase awareness of local football programs and initiatives. - Developed and executed strategic marketing campaigns across digital platforms, resulting in a 78% increase in event participation and attendance. - Established partnerships with local businesses and organizations to bolster sponsorship and support for local programs.

Anomali, a globally recognized leader in Security Operations, enhances SecOps by integrating Lightspeed Security Analytics, cutting-edge Cyberthreat Intelligence (CTI), AI-driven automated threat hunting, alert orchestration, automated threat detection and incident response (TDIR) blocking, community intelligence sharing, exposure management, and dark web protection. During my tenure as Head of Field Marketing, I spearheaded the EMEA and later global Anomali Field Marketing strategy. Operating independently in this role, I served as the liaison between the EMEA region and the global marketing team based in the US. My primary responsibilities encompassed ensuring a seamless and captivating events management experience for both internal and external stakeholders, as well as fostering growth and engagement through strategic event alignment targeting specific accounts. I collaborated closely with various teams, including sales, product development, and customer success, to embody the distinctive Anomali ethos. Achievements ➢ Generated $1.78m of pipeline directly attributed to marketing in EMEA against a goal of $900k

Collaborating with sales, channel partners, and the global marketing teams to execute regional B2B marketing programs. Generating and developing qualified leads, driving customer retention, brand awareness, and supporting the achievement of sales revenue goals. Responsible for communicating Trustwave's brand values, messaging, and product developments within the EMEA region

Marketing Leadership role managing PR & campaigns as well as overseeing all marketing operations and execution across the EMEA market. Ensuring alignment to marketing strategy in order to achieve company goals and objectives. Reporting to and working closely with Co-founder and Head of Marketing to develop and execute an EMEA marketing strategy. Akey player in the rapid growth of a true Fintech leader who is only at the bottom end of a very steep upward growth curve. - Execute the regional marketing plan across events, sponsorships, PR, content, demand gen, advertising, and sales support. - Manage a program of work with regional PR agencies - including case studies, thought leadership, and product announcements. - Coordinate and measure all demand generation campaigns across a variety of channels including email, content, social media, and others. - Manage the brand to the approved global guidelines and ensure consistency of execution in the region. - Develop and assure the consistency of marketing materials as we grow products and expand our distribution channels and territory. - Support the definition and execution of marketing strategies in line with the company's overall strategies and objectives. - Plan and organize marketing functions and operations (branding, communications, demand generation, event management), and ensure they project the company's brand consistently. - Manage regional relationships with external suppliers and vendors.

Leading the marketing drive for a Cyber/information security consultancy, based in London. Tasked with establishing a share of voice and developing platforms for sharing content & thought leadership. A multi-function hands-on marketing role working directly with the Founder, CEO, and technical managers to create awareness of the brand and services. Implementing lead generation and nurture programs to support the sales team. Responsible for Blackfoot’s ABM strategy, managing content creation, events, and budgetary (£180K) responsibilities. Collaborating with sales, channel partners, and the global marketing teams to execute regional B2B marketing programs. Generating and developing qualified leads, driving customer retention, brand awareness, and supporting the achievement of sales revenue goals. Responsible for communicating Trustwave's brand values, messaging, and product developments within the EMEA region Achievements Delivery of a new Blackfoot Website (www.blackfootuk.com) and new brand identity - Implementing a successful lead nurture program with the CRM system (Salesforce) - Delivering 2 x Seminars and 2 customer events - Successful entered and won the CIR Risk Management Awards - Cybersecurity Initiative of the Year 2019 Award

- Working with the senior management team to develop marketing strategy and plan to achieve business objectives - Brand Management and Development (incl. copy guidelines and customer segmentation profiles) - Campaign Management and Reporting - Drive the creation and delivery of marketing activity across a portfolio of activity including website, email, video, webinars, Inbound content, social media, events, SEO, online advertising & blog posts - Manage marketing projects from brief to live, with the support of a Marketing Executive, Content/copywriter and Digital Marketing Manager. - Present and acquire approval from senior stakeholders at various stages of each project. - Ensure all activity is delivered on time and budget and aligns to plans to maximise objectives. - Manage suppliers to ensure they deliver on time and to specification - Creating email campaigns and managing email scheduling and triggered emails - Ensure the CRM is kept up-to date and overseeing integration of data. - Plan and oversea the setup and send of a suite of emails including newsletters, triggered nurture campaigns, and member platform communication. - Planning and set up of Conferences, events and marketing material required - Manage image library for use in Social media, emails and articles. - Drive website, platform and campaign performance - Reporting campaign successes and learning to optimise marketing budget and plan. - Collaborate with Head of Marketing, Marketing executive, Managing Director, Copy & content manager, Sales Director, Client Service Account manager - Manage setup and optimisation of a small SEO & PPC budget - Supporting the Head of Marketing and other marketing colleagues as required

• Contributing to, and developing, marketing plans and strategies with the Director of Sales and Marketing • To manage the marketing activities and team • Management of the Digital Executive and the Social Media Executive • Managing the production of all marketing collateral • Project management of the yearly brochure production for all departments • Project coordination of any product development in the school for marketing purposes • Coordinating all other marketing activities • Aligning the brand on all materials developed by the school • Organising marketing events, either internal or external • Creating and maintaining relationships with key suppliers • Responsibility for the marketing budget • Provide marketing support to the Sales Team • Coordination of team and team duties for the Sales and Marketing Director when out of the office • Working towards a joined up approach to both sales and marketing activities • Working with Sales & Marketing Director to plan the online and offline marketing strategy for the year ahead • Working alongside HR & Director of Sales & Marketing in the recruitment process for Marketing staff members when and if required

Business Studies with Spanish