Marc Stellrecht

I led enterprise-scale brand and digital transformation initiatives across a multi-channel environment, bridging commerce, operations, and strategy to accelerate growth and improve profitability. I operated with a data-first mindset, aligning market opportunities with internal capabilities to build resilient, performance-driven business units. I consistently advanced revenue generation, brand equity, and operational agility while guiding teams through complex transitions and high-growth phases. ➥Revitalized a $60M wholesale business by realigning team structure and market approach, driving growth to $84M in two years and increasing margins by 3 basis points, with momentum toward $100M by end of 2025. ➥Positioned the company as Amazon’s leading Kitchen and Table vendor by Spring 2024 through a strategic portfolio shift, including the expansion of KitchenAid and the launches of Martha Stewart and Kate Spade New York. ➥Built a high-impact digital ecosystem that supported rapid GTM execution through SEO-aligned content pipelines, white space identification, and unified frameworks for product launch and category growth. ➥Designed and implemented brand architecture that elevated house brand contributions from under 10% to 20% of total online sales. ➥Improved conversion and lifetime value by linking segmentation data from licensed brand shoppers, such as KitchenAid, Ralph Lauren, Martha Stewart, and Kate Spade, into owned-brand campaigns and messaging funnels. ➥Reduced costs by 7% through automation, AI-enabled workflows, and redefined project management protocols that improved transparency and execution speed. ➥Orchestrated a major logistics realignment including warehouse consolidation and 3PL restructuring, ensuring service continuity while optimizing procurement cycles and operational planning.

In this role, I launched and expanded a Manhattan-based bakery into an award-winning brand known for its immersive retail experiences and inventive approach to product creation. I shaped every element of the business, from concept to execution, combining creative strategy, operational discipline, and a deep understanding of consumer behavior. I evolved the company into more than a bakery, positioning it as a destination and cultural touchpoint that responded quickly to shifts in market conditions. ➥Led a complete transformation of the brand identity by overhauling visual design, packaging, store layout, and online experience, driving engagement across nine new product categories ➥Conceptualized and produced unique product experiences that led to high-profile collaborations with Disney, Food Network, and Lincoln Center, including custom installations for seasonal and cultural events ➥Expanded revenue channels across direct-to-consumer, B2B, and wholesale, increasing sales by 30% prior to COVID through optimized fulfillment systems and agile distribution strategies ➥Developed and managed all digital content, growing the brand’s Instagram following into a primary driver of customer acquisition and community engagement

Here, I created and expanded a global digital growth hub at Newell Brands, aligning business units around a modern e-commerce strategy built on data intelligence, streamlined execution, and scalable infrastructure. I introduced new ways of working that replaced outdated systems with agile, insight-driven models, enabling faster decisions, sharper brand positioning, and stronger marketplace performance. I worked cross-functionally to build the teams, tools, and practices that accelerated revenue and modernized go-to-market capabilities across multiple regions. ➥Built and launched a global e-commerce office in New York City, assembling a team across digital merchandising, strategy, and analytics that drove 36% growth across key categories within two years. ➥Hired and developed a cross-disciplinary digital organization supporting content, brand development, and category expansion across North and Latin America. ➥Introduced dynamic frameworks for product assessment and launch readiness, which were later adopted across acquired businesses and legacy divisions. ➥Compressed go-to-market timelines by over 40 days by reengineering collaboration between creative, regional, and commercial teams. ➥Improved profitability by aligning digital sales operations with category-specific initiatives, driving measurable lifts across high-volume SKUs. ➥Created and deployed a centralized performance dashboard that provided senior leadership with live insights into product visibility, customer behavior, and brand performance.