Stelliana Siswanto

Leading the gaming partnerships in APAC with publishers, esports teams, and top creators. Building the gaming community and growing the ecosystem through Meta social media platforms like Facebook, Instagram, Threads, and WhatsApp. Working with top creators from different verticals (lifestyle, beauty, etc) and collaborating with various partners on strategic projects such as the launch of new features, Gen AI adoptions, etc.

Working with our key external and internal partners and gaming video creators across the gaming vertical to develop, manage and maintain strategic relationships. In the past years, I've grown Indonesia to become #1 market on Facebook Gaming and top 5 markets for monetisation globally. I've also expanded Facebook gaming to South Asia markets and currently leading the whole APAC region for gaming. - Leading the APAC strategy, budget, and plan for FB Gaming - Developing and driving strategies to scale product adoption and product features for emerging talents and video creators -Leading global projects (VOD, Reels, Brand Collabs, and many more) with cross-functional teams including Product, Engineering, Sales, Marketing, Operations and Communications - Establishing best practices and educating new gaming creators on how to optimize performance and community building - Leading deal execution, including prioritization of partners, strategic and product assessment, transaction structuring and negotiation - Ensuring the success of gaming creators on Facebook through consultations and scaled training methods - Identifying scaled outreach opportunities for emerging talent and representatives - Working with local agencies and various partners in different markets to grow and expand them

Forming the gaming & esports strategy, working with the team to execute plans for short and long term goals. - Actively finding and evaluating new partners to find collaborations angle, such as Razer, Garena, Secretlab, and other industry players - Form a strategic plan to grow the gaming partnerships beyond the community and events Together with the Business Development team, lead the PVP Esports Championship, which covers Singtel Group regional markets such as Indonesia, Thailand, Philippines, etc. - Build the business case and long term plan - Form the regional branding, strategy, and GTM (Go To Market) plan of the league - Together with League Organizer, plan and execute the tournaments - Engage different parties internally and externally to work together for the league success - Find and engage business partners, both endemic and non-endemic to participate in the league Leading the Grassroots Gaming Initiatives in Singapore and Regional markets - Plan and form the strategy of the Grassroots Gaming Initiatives - Gather interest and grow the Gaming Group (GG) community - Increase the acquisition of gamers through engagement and activities - Actively engage the gamers through different channels - Plan the activities and work with the team to deliver successful events and gatherings - Find influencers to spark the interests for different games

Working with Singtel Group Associates (Telkomsel, AIS, Optus, Airtel India, Airtel Africa, and Globe), Singtel Group Strategy team and Singtel Innov8, I managed the International Group Regional Collaboration Platform. I also collaborated with the Centre of Excellence team to hold various workshops with the Associates. •Worked hand in hand with Regional Centre of Excellence (COE) team to hold Regional SIM Negotiation workshop in Sydney (2017, Q1), Singapore (2016, Q2), Bali (2016, Q1) and Manila (2015, Q2). Each workshop achieved more than $1 million of cost savings through structured allocation on SIM vendors and volume consolidation of the Singtel Group Associates and Bridge Alliance members •Worked together with the Regional COE team to lead the Regional Device Workshop in India (2017). The workshop enabled accelerated adoption of best practices and collaborations within the Singtel Group Operators and the vendors in device industry •Worked together with the Content Director and Senior Manager of International group to plan and execute the Singtel Group's Regional Video Challenge: The 5-Min Video Challenge (2016). The Challenge was part of the Singtel Group's strategy initiatives to produce original content and cultivate regional talent •Assisted VP and Directors of COE in the planning and execution stages of the Singtel Regional CEO Forum and Product Innovation Fair in Singapore (2016) •Assisted Director of Content at Singtel in holding the 1st Regional Content Workshop in Singapore (2015) •Managed and cultivated the growth of Regional Collaboration Platform. Increased the platform usability by developing higher content engagement in both work and social topics among the Associates •The owner of the analytic report dashboard of the platform, which includes usability, viewership, and contribution metrics. Led the evaluation and testing of the new software updates and development

I worked closely with Head of Developer, Samsung Headquarter team, Platform & Technology team, and local teams from 9 Southeast Asia countries on Samsung content and services planning. • Responsible for content, social media, and marketing of Samsung owned application store, Samsung Galaxy Apps in 9 Southeast Asia markets • Managed content and developer partnerships of Samsung owned widget in SEA market, Samsung Galaxy Gifts • Collaborated with Samsung Korea HQ and Regional team to map the strategic applications planning for Samsung product launches • Engaged developers, hold developer events (apps challenges, workshops, etc), and managed developer partnerships in Southeast market • Reported statistics and data, worked with the BD & Strategy team to revise and plan the apps planning • Assisted on IoT (Internet of Things) project, planned the demo, technology, and vendor management

Worked closely with Editor in Chief, Analyst,and Account Managers on Samsung Hub, Samsung Apps, and ChatON projects in 9 Southeast Asia countries. Responsibilities: • Conceptualized themes and planned content calendars by conducting consumer research and consolidating plans from content partners such as Disney, Paramount, Gameloft, and others. • Communicated with the Samsung Marketing team and Product Managers to ensure client products are represented well on all owned platforms • Screened partner content on ChatON to ensure they comply with internal guidelines and local regulations • Supported any marketing initiatives from Samsung MSC (Media Solution Center) team • Provided Bahasa Indonesia copy and translations for marketing materials related to regional products • Generated design works, such as mock-ups for the design team, image editing for clients, and marketing collaterals • Built social media plans and advised on community engagement

Responsible for the daily CMS operations of Samsung online stores in 9 Southeast Asia countries. • Managed the workflow of content publishing & approval • Published the ongoing weekly and monthly reports for measurement and KPI tracking • Assisted the Marketing team in image editing, new project proposals, analysis of the statistics, and market research

Responsible for assisting Prof. Sean Quek in course administrative and materials requirements. Guiding the students through their projects and helping them to better understand the concepts.

Led the company's re-branding efforts (e.g. revamped website, suggested new advertisements and media, designed EDMs, marketing collaterals, corporate video, and set up standards on various social media), advised on improvements to the school's sales and operations. Moreover, worked with the operations to organize events, which increased the new students sign-up by 20%.

Led the company's CRM system project; worked with the IT department to build the more streamlined process and user-friendly CRM system. Advised on sales improvement, branding efforts, and warehousing management.

Planned and executed marketing plans throughout different media (Facebook, website, mobile application, marketing collaterals, events). Streamlined the SOP and achieved 30% increase on sales with new clients. Advised on possible business developments and market expansion.

Bachelor of Science in Business Management graduate with double majors in Operation Management and Marketing. Head of Marketing and Events for several university and co-curricular (CCA) events.