Stellar Meng

- Planned and executed multi-platform content distribution campaigns across Reddit, Quora, Discord, TikTok, and YouTube to expand article reach and audience engagement. - Implemented UTM tagging and built Google Analytics dashboards to track referral traffic, engagement time, and channel-level performance. - Managed social publishing calendars and on-page SEO for new releases, including title optimization, metadata, and internal linking to improve search visibility and click-through rates. - Supported email marketing initiatives by drafting copy, segmenting lists, and analyzing performance reports to optimize subject lines, cadence, and content layout.

- Led marketing and partnership campaigns for 30+ restaurant brands on the largest Asian food delivery platform in NYC. - Collaborated with cross-functional teams to execute in-app, email, and social media promotions tailored to local audiences and seasonal moments. - Drove a 25% increase in average order frequency through optimized promotions, customer targeting, and campaign execution. - Identified and secured new restaurant partners, managing onboarding from outreach and negotiation through platform launch. - Built and maintained Airtable dashboards to track performance KPIs, monitor customer behavior, and refine promotional strategies for improved ROI. - Developed personalized promotion plans for top partners using cultural insights and campaign performance data.

- Led cross-department collaboration for the 2024 bilibili & Shanghai Bookfair campaign, coordinating inputs from marketing, content, government relations, design, and external partners including the Shanghai Press Publishing Bureau. - Served as a central communication point between internal teams and public-sector stakeholders, aligning campaign objectives, timelines, and deliverables to ensure smooth execution. - Translated feedback from multiple departments into a consolidated proposal and execution plan, balancing branding goals, policy requirements, and promotional feasibility. - Designed a featured bilibili promotional page using Canva that launched on the XinZhengCheng government platform homepage, generating 100K+ views and strong public exposure. - Authored and presented the proposal for the 2024 bilibili Wuzhen Mid-Autumn Festival Gala, coordinating revisions across teams and securing 2 million RMB in funding. - Organized and facilitated high-level meetings with government officials by preparing agendas, aligning internal talking points, capturing detailed minutes, and ensuring clear follow-up across departments.

- Collaborated with multiple preprofessional advising teams to execute communication plans serving 1,200+ students, aligning messaging across academic units and program priorities. - Acted as a coordination bridge between advisors, event organizers, and web administrators to keep websites, calendars, and promotional timelines accurate and consistent. - Researched, wrote, and compiled weekly e-newsletters via Emma Direct, incorporating inputs from different departments while maintaining a 98% on-time delivery rate through structured approvals. - Worked closely with staff stakeholders to design and schedule 50+ branded social media assets for Instagram and Facebook, ensuring visual and messaging consistency across channels. - Collected event attendance data and feedback from multiple teams, synthesizing results into clear summaries to support internal review and future planning. - Ensured the Preprofessional Center’s public-facing presence remained aligned across web and social platforms through ongoing cross-team communication and version control.

- Delivered 1–2 hour one-on-one consultations with students’ parents via calls and WeChat, addressing college application strategy, major selection, and long-term career planning. - Led structured advisory sessions by breaking down complex application processes into clear, actionable guidance tailored to each family’s background and concerns. - Shared personal academic and overseas experience to help parents better understand student pathways and reduce anxiety around application outcomes. - Documented recurring questions and refined consultation workflows, compiling reference materials and resources to improve efficiency and consistency for future sessions.

- Conducted in-depth research on 2017–2023 Hangzhou economic and industrial development data, analyzing geographic distribution, sector growth, and government support policies. - Synthesized findings into clear summaries to support planning for JD (FeiXi) Intelligent Manufacturing Industrial Park initiatives. - Designed marketing materials including brochures, posters, and WeChat official account articles for industrial park promotion and undergraduate recruitment programs. - Created and edited content for the 2023 undergraduate summer camp, supporting outreach and engagement with prospective students. - Assisted with internal event planning by coordinating logistics such as venue research, dining options, activities, and gifts, ensuring smooth execution.

- Produced comprehensive briefing documents summarizing Jiangsu Province’s economic and social development over the past decade for director-level review. - Assembled and categorized city-level case studies highlighting innovation, reform, and regional development to support strategic discussions. - Conducted targeted research on policy, media coverage, and regional initiatives to support special projects led by the director. - Prepared meeting materials, organized documentation, and recorded detailed meeting minutes for executive meetings and internal briefings. - Supported follow-up actions by summarizing key discussion points and ensuring information accuracy for subsequent decision-making.