Wamaitha

* Presenting in a business critical role making a substantial contribution to the future growth of the company. * Responsible for corporate marketing, researching, and planning campaigns, including the delivery and results for a key strategic initiative. * Developing a marketing team to implement strategy & delivering on objectives. *Designing, implementing & facilitating an effective local & national marketing strategy. * Carrying out effective research & intelligence into competitor products & other trends. * Managing daily activities with PR, press, and marketing communications agencies. * Developing partnerships & relationships with third parties to meet strategic objectives. * Monitoring & reporting to senior managers on the effectiveness of strategies/campaigns. * Able to quickly understand customer needs and to deliver timely and cost-effective solutions. *Tracking records in the development and implementation of integrated campaigns.

• Research advertising trends • Research competitors’ pricing and products • Decide on appropriate placement of ads • Determine what content will reach customers • Develop projects to create content • Publish digital marketing content online • Implement email marketing campaigns • Measure digital traffic • Monitor social media and Google Analytics • Optimize paid advertising campaigns using SEO and other tools • Report on the growth and analytics of campaigns to stakeholders • Scale campaigns to maximize ROI • Monitor project status and budget • Conduct market research to inform campaigns • Brainstorm and implement experiments and conversion tests

-Booking of new and renewal business offers as captured in cover notes/reinsurance slips for treaty and facultative risks. -Review cash calls, maintain schedules and follow up on outstanding cash call credits from cedants. -Quote for proportional and non-proportional treaties. -Maintain an accurate record of all offers accepted. -Assist in reconciliations of statements as may be required by cedants and brokers on claims and debtor balances. -Perform risk analysis on offers received to minimise exposure.

Support projects in Climate Change Adaptation and Mitigation, Natural Resource Management, Green Growth, Rural Energy, Agriculture Forestry and Land Use. Skills acquired: • Project execution, and management; • Conducting literature/ policy reviews and development of official documents such as reports and proposals; • Business Development: - Development of Request for Proposals (RFP) and Expression of Interests (EOI); • Identification of new projects prospects

DATA COLLECTION, ENTRY and CLEANING DATA ANALYSIS INTERPRETATION OF FINDINGS