Stella Liang

Sr. Manager, APAC Merch Planning @ Under Armour

About

Experienced Planning talent with a demonstrated history of working in the sporting goods industry. Sports lover: Marathon, Trail Running and Hiking. Skilled in Data analysis, merchandising planning and cross functional communication.

Country

China

City

Shanghai

Industry

Sporting Goods

Skill

Communication Skills, Public Relations, Marketing Strategy, Marketing, Social Media, Advertising, Value Managment, Event Management, English, Strategic Planning, New Business Development, Press Releases, Online Advertising, Business Development, Marketing Management, Integrated Marketing, Marketing Communications, Negotiation, Sponsorship, Sales

Experience

Sr. Manager, APAC Merch Planning

Under Armour

2025-7 - Present · 1 yr 3 mos

Shanghai, China

Regional Merch Financial Planning covering APAC, including China Mainland, South Korea and South APAC market. Product Analytics: database set-up

Sr. Manager, E2E Planning Transformation APAC

Under Armour

2023-11 - 2025-6 · 1 yr 8 mos

Shanghai, China

Regional project lead for APAC on the Global E2E planning transformation, covering Merch Financial Planning, Demand forecasting, Fulfillment and Supply Planning

Manager, Planning & Pricing

Under Armour

2021-4 - 2023-11 · 2 yrs 8 mos

Shanghai, China

Price Control - initial launch retail pricing and promotional pricing projects Category planning: pre-season forecast and in season sales for FTW & ACC In Season Trade Meeting organizer and data hub set up

Associate Manager, Merch Planning

Under Armour

2019-5 - 2021-3 · 1 yr 11 mos

Shanghai, China

Assistant Manager, Franchise Buying Planning

adidas

2016-9 - 2019-5 · 2 yrs 9 mos

Shanghai

Focused on OTB and Framework for all categories of adidas Sports Performance for Key Accounts

Supervisor, Merchandising & Planning

E-Land Group

2013-7 - 2016-8 · 3 yrs 2 mos

中国上海市区

Joined Eland as Management Trainee, Internal Consulting team for various brands Promoted to Supervisor in Sep, 2014 Taken the role of Merchandising Planner in the biggest brand in the group for quick-reorder project - Whole GTM process management - New product line pre-season plan with designers - SKU cost negotiations with sourcing team - SKU depth ordering for own retail stores - In-season VM & retail marketing plan and sales tracking

Event & Marketing Officer - Intern

Swiss-Chinese Chamber of Commerce (SCCC)

2012-1 - 2012-12 · 1 yr

Beijing

-Swiss Luxury 2013: follow up luxury exhibitors & media, negotiate with the venues, sponsors and partners -Invite speakers, VIPs and partners & promote and operate 48 events (networking, forums & Breakfast seminar & Sino-Swiss Economic Forum 2012 ) -Identify, approach and follow up on potential vendors, partners and sponsors -Translated business documents between English & Chinese