Stella Gabriella A. Hutapea
Digital Analytics, Lead @ PT Bank Ina Perdana Tbk
About
A self motivated and organized person with a demonstrated history in Digital Marketing and data-driven analytics. Has a strong background in the content marketing, web/app analytics, paid ads and buyers personas identification. Familiar with Microsoft Office (especially Excel) Google Analytics, AppsFlyer, SQL. Currently working at Bank Ina Perdana as a Digital Analytics, Lead.
Indonesia
Jakarta
Internet
Tiktok Ads, Pangle, Teamwork, Digital Strategy, Contentsquare, Affiliate Marketing, Google BigQuery, Tableau, Tableau Online, Looker studio, Facebook Ads, Firebase, Digital Marketing, Data Analysis, Analytical Skills, Advertising, Google Analytics, Google Adwords, SQL, Appsflyer
Experience
Digital Analytics, Lead
PT Bank Ina Perdana Tbk
Jakarta, Indonesia
Performance & Product Marketing (Paid Ads)
Performance Media Associate Lead (Category Ads)
Blibli
Managed always-on and tactical paid ads for Consumer Goods Vertical consisting of Bliblimart (Groceries), Health & Beauty, Mom & Baby, Toys, Book & Stationery categories.
Senior Performance Media Officer (Category Ads)
Blibli
Managed always-on and tactical paid ads for Emerging Vertical consisting of Home Living, Automotive, Ticket Voucher, Travel, and Digital categories.
Senior Performance Media Analytics Officer
Blibli
Jakarta, Indonesia
Data analyst for performance marketing (digital marketing) Created data sources by processing queries on Google BigQuery and built analysis dashboards on Tableau and Google Data Studio. Collaborated with Data Analysts and Data Engineers to troubleshoot data issues
Senior Performance Advertising Officer
Blibli
Jakarta, Indonesia
Manage advertising for the Consumer Goods (vertical category), achieving 180% of target goals for CPO and ROAS metrics. Manage advertising for the DIGIOTOT vertical, achieving 125% of target goals for CPO and ROAS metrics. Responsible for retargeting partner (budgeting, prepare template ads and performance reporting) and successfully achieved 250% of the target for metrics CPO and ROAS.
Performance Advertising Officer
Blibli
Greater Jakarta Area, Indonesia
Performance Marketing - Jr. Marketing Analyst
JD.ID
Greater Jakarta Area, Indonesia
- Analyze the real-time results to craft and execute the future marketing strategies (required skill(s): Microsoft SQL and Excel) - Monitor and analyze the performance marketing campaigns and its significant growth using Google Analytics and AppsFlyer as well as make recommendations to achieve the company's KPIs (ROI and ROAS) - Manage digital campaign budget allocation, execution of authorized plans, and final reconciliation with the back-end reporting - Work closely with the campaign and creative team in a collaborative manner to ensure holistic fulfillment of brand identity and overall marketing-communications strategy and goals
ICT Security Management Intern
Telkomsel
Greater Jakarta Area, Indonesia
Implementation of Negative Content Filtering with PowerDNS and Trust+ Database from Ministry of Communication and Information Technology Indonesia (KOMINFO) - Internship at ICT Security Management Group
Education
University of Indonesia
Information Technology
University of Indonesia
Computer Engineering
Stella Gabriella A. Hutapea's Contact Information
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