Steffanie Yuen
Managing Director, Head of Hong Kong @ Endowus
About
On a mission to leverage technology to offer the next generation client-centric wealth management experience that is free from conflict of interest (“conflict-free”) and not commissions induced. Currently serves as Head of New Market & Hong Kong at Endowus, the leading digital wealth management platform in Asia, backed by investors including UBS, Citi Ventures, MUFG, EDBI, Lightspeed, Samsung Ventures, SoftBank and more. Prior to joining Endowus in May 2022, I was Managing Director at Value Partners Group, the largest Hong Kong homegrown listed asset manager and a member of the Group’s Executive Committee and ESG Committee, responsible for Direct Distribution, Marketing & Communications and Investor Relations functions. Prior to that, I was with Alibaba's fintech affiliate Ant Group, leading business development and partnerships with global financial institutions and e-wallet joint ventures of Ant in India, Malaysia, Thailand, Indonesia, South Korea and beyond. I led the set-up of a joint venture between Vanguard and Ant Group in 2019, where I served as the Chief Marketing Officer, Head of Investor Advisory Service and Head of Board of Directors’ Office in Shanghai. I am an elected Board Member of the Fintech Association of Hong Kong, which aims to promote industry dialogues, cross collaborations and ecosystem development of fintech in the city.
Hong Kong SAR
Hong Kong
Financial Services
Leading Positive Change, Wealth Management, FinTech, Leadership, Strategic Partnerships, Mergers & Acquisitions
Experience

Managing Director, Head of Hong Kong
Hong Kong, Singapore
Endowus' mission is to help all of us invest better, so we can live easier today and better tomorrow. We are the first non-commissioned based, fee-only digital wealth platform in Asia that offers 100% trailer commissions rebate to clients. Only in this model, we are 100% conflict-free and our interests are aligned with clients and NOT induced to recommend unsuitable but high commission-earning products. Our Investment Office, led by ex-CEO and CIO of Morgan Stanley Investment Management Asia, Samuel Rhee offers institutional-grade investment advice to our clients and provide them with access to a curated suite of Best-In-Class funds, objective-based portfolios and investor education content. Backed by global investors including UBS, Citi Ventures, MUFG, Lightspeed, Prosus, EDBI, Samsung and Softbank. Endowus also owns a majority stake in Hong Kong-based multi family office Carret Private. Download the Endowus app and become a Endowus client today!

Co-Chair, Wealth & InvestTech Committee
Hong Kong SAR
The FinTech Association of Hong Kong (FTAHK) is a non-profit organization led by its Board and Committee Co-Chairs to promote and deepen the development of fintech in Hong Kong, Greater China and Asia. The Wealth & InvestTech Committee is particularly focused on exploring how technology is impacting the asset and wealth management industry and drives regular discussions and events among industry stakeholders.

Managing Director
Hong Kong SAR
Established in 1993, Value Partners is one of Asia's largest independent asset managers. It was the first asset management firm listed on the Main Board of the Hong Kong Stock Exchange (806.HK). Besides role as Head of Marketing, Communications & Investor Relations, also served as Head of Direct Distribution, and led the strategy and development of the Group's direct digital distribution platform. Member of Executive Committee and ESG Committee. Also drove strategic initiatives and collaborations to capture growth opportunities in onshore China and abroad.

Chief Marketing Officer and Head of Investor Advisory
Shanghai City, China
Vanguard Investment Advisors (Shanghai) was a joint venture between Ant Financial and U.S. fund giant Vanguard. It was the first independent fund investment advisor approved by CSRC. Led the Company's set up, license application, product design and service launch. Besides existing business development role at Ant Financial, concurrently headed investor advisory, marketing & communications and board of directors' office functions at the joint venture. The joint venture attracted more than 1 million customers in less than a year since its launch, offering retail clients in China discretionary portfolio advisory services via Ant's digital platform with investment minimums as low as 800 yuan (US$123).

Business Development and Strategic Partnerships Director, International Wealth Management
Hong Kong, Hangzhou
• Develop and maintain relationships with global asset and wealth managers to drive strategic collaborations and business partnerships • Form and execute strategy and roadmap for digital wealth management operations of Ant's overseas wallet ecosystem across India, Thailand, Malaysia, South Korea, Indonesia • Drive innovation and inorganic growth opportunities via overseas investments, greenfield ventures, strategic partnerships etc.

Vice President
Hong Kong
Private equity firm founded by 20-year Goldman Sachs veteran specializing in high impact strategic investments with a focus in Fintech and Healthtech sectors in China. Direct report to Chairman with responsibilities across full PE cycle: fund raising, deal execution and post-deal management and monetization. Selected transactions: • Lead investor of Chinese online wealth manager, Lufax’s US$1.2bn Series B • Lead investor of Chinese online health platform, Ping An Healthcare and Technology’s US$500m Series A and pre-IPO investment and restructuring

Investment Banking Analyst
Hong Kong
Mergers and Acquisitions / Corporate Finance Team Experience across M&A, equity and debt financings (IPOs, bond issuances, term loans etc.), in a variety of sectors including oil & gas, healthcare, TMT, power & utilities, metals & mining and renewables.
Steffanie Yuen's Contact Information
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