Stefan Vermeul

🖨️🎮🎧💻 Senior Director of Marketing, North America Consumer & Retail @ HP

About

I’m a senior marketing and commercial leader focused on turning brand strategy into measurable revenue growth. Currently, I lead Consumer, Gaming, Print and Retail Marketing across North America for HP, accountable for a $9B revenue portfolio spanning the U.S. and Canada. I oversee a 35+ person organization responsible for end-to-end strategy, omni-channel retail acceleration, integrated campaigns, and go-to-market execution across partners including Best Buy, Amazon and Walmart. I drive category growth, retail sell-through and share expansion at scale. Over the past 15+ years, I’ve led global and regional teams across Europe and North America, built modern operating models in complex matrixed environments, and partnered closely with Category and Sales leadership to align marketing investment with commercial outcomes. Experience includes: • Brand & category repositioning • Omni-channel retail acceleration • Share of Search and revenue growth • Global launches and cross-functional transformation • Scaling high-performing marketing organizations Before HP, I founded and exited multiple ventures, shaping my approach to ownership, speed and accountability.

Country

United States

City

Los Angeles

Industry

Computer Software

Skill

Consumer Marketing, Retail Marketing, Go-to-Market Strategy, Revenue & Profit Growth, Category Management, Performance Marketing, Creative Strategy, Brand Strategy, IT-strategie, Experiential events, B2B-marketingstrategie, Influencer-marketing, Prestatiemanagement, Growth management, Creatieve strategie, Marketingprestaties, Online Advertising, New Business Development, Social Networking, Business Strategy

Experience

🖨️🎮🎧💻 Senior Director of Marketing, North America Consumer & Retail

2025-11 - Present · 11 mos

Los Angeles, California, United States

Lead marketing across HP’s North America Consumer & Retail portfolio, spanning Gaming, Consumer PCs, Print and Services across the U.S. and Canada. • Accountable for $9B revenue portfolio • Lead 35+ FTE across brand, retail growth, performance and business ops • Own integrated go-to-market strategy across major retailers (Best Buy, Amazon, Walmart, Costco) • Drive Share of Search, retail sell-through and category growth • Partner with WW Marketing, Category and Sales leadership on portfolio strategy and investment allocation • Building a modern marketing operating model focused on performance, accountability and speed

🎮🎧💻 Director of Marketing, US Consumer PCs & Gaming

2024-7 - 2025-10 · 1 yr 4 mos

Los Angeles Metropolitan Area

🎮🎧💻 Head of Marketing Northwest Europe (Gaming, OMEN & HyperX)

2022-10 - 2024-7 · 1 yr 10 mos

Amsterdam, Noord-Holland, Nederland

🖨️ Head of Marketing Northern Europe (Print Hardware, Supplies, Services & Solutions)

2021-11 - 2022-10 · 1 yr

Amsterdam, Noord-Holland, Nederland

🖨️ Global Head of Consumer & SMB Solutions Marketing

2019-11 - 2021-10 · 2 yrs

Amsterdam, North Holland, Netherlands

🖨️ Head of Marketing NL (Print Hardware, Supplies, Services & Solutions)

2017-3 - 2019-10 · 2 yrs 8 mos

Amstelveen

Founding Partner

Dutch Standard

2013-1 - Present · 13 yrs 9 mos

Amsterdam Area, Netherlands

Partner / Commercial Director (exit)

MKB Servicedesk

2012-1 - 2016-12 · 5 yrs

Utrecht

Co-Founder (exit)

REVL

2011-9 - 2012-12 · 1 yr 4 mos

San Francisco en omgeving

Co-founder (exit)

Source

2009-6 - 2012-12 · 3 yrs 7 mos

Partner (exit)

6Box Media

2008-9 - 2009-9 · 1 yr 1 mo

Utrecht Area, Netherlands

6Box Media (www.6boxmedia.com) produces and develop creative concepts and formats for the Internet. 6Box Media has a diverse client portfolio in both business and the media: Red Bull, Amsterdam RAI, Hero Group, Vodafone, Bjorn Borg, SBS Broadcasting, RTL Group, ID&T, Diesel and Rabobank. 6Box Media produces any desired form of video content such as: - Event Registration - Corporate Video - Company Promo - Web commercial - Viral - Live recording - Reports Our productions always bear all important features needed to captivate the online viewer's attention and interest: - Shot in length - Dynamic - Clearly communicated message We match the needed style and length to the company's wishes, the organization, the audience and distribution channel. 6Box Media works with renowned marketing and advertising agencies. 6Box Media also develops it's own concepts and formats for (online) video.

Business Unit Manager

Pepperminds

2008-6 - 2009-3 · 10 mos

Management within a regional strategic unit which executes Direct-Marketing Concepts and Sales activities. The unit employs a team of Projectmanagers and a team wich manages an internal recruitment agency. Field marketing. Translation strategic choices in operational activities Coaching Financial Management Trouble shouting HRM management