stefan rollins

san anselmo, california

About

20+ years in games, Esports and the media & entertainment industries focused on strategic & experiential marketing to transform GTM strategy and successfully drive more than $25B in value for global brand leaders in both HW & SW.

Country

united states

City

san anselmo

Industry

internet

Skill

strategy, strategic partnerships, business development, competitive analysis, product marketing, product management, program management, management, product development, marketing, digital media, cross functional team leadership, strategic planning, marketing strategy, multi channel marketing, leadership, sales, forecasting, e commerce, go to market strategy, project management, business strategy, business alliances, contract negotiation, b2b marketing, consulting, marketing management, advertising, negotiation, mergers and acquisitions, account management, sales management, business analysis, digital asset management, market analysis, channel partners, salesforce.com, training, social media marketing, integrated marketing, enterprise software, software as a service, subscription, internet strategy, b2b marketing strategy, social media advertising, digital marketing, mergers, start ups, change management, cloud computing

Experience

san anselmo, california

market development and experiential marketing, games and esports

dolby laboratories

2017-10 - Present · 9 yrs

advisor

advisorycloud

2019-10 - Present · 7 yrs

managing director

cannonball

2016-5 - Present · 10 yrs 5 mos

* Business and go-to-market consultancy offering a suite of global business development, strategic marketing & product development services. Clients include: Dolby Laboratories, Line 6, Pixar, Sony Interactive, and more. Activities include: * Pilot dynamic new partnerships and co-marketing opportunities with the gaming community * Overhaul of global multi-tier channel program with special attention and details in EMEA * Design and launch of worldwide alliance program with focus on China & Japan

adjunct professor

dominican university of california

2016-1 - Present · 10 yrs 9 mos

Course: The Business of Art An intensive course designed to offer students a practical understanding of entrepreneurship in the arts (both visual and performing) in today’s world, with a focus on core business practices, including: for-profit and non-profit business management, working with galleries, contracts, fundraising, development, and building professional networks.

chief of staff, industry strategy marketing, director of strategic planning and operations

autodesk

2014-1 - 2016-4 · 2 yrs 4 mos

Recruited by the CMO to solve complex organizational challenges in marketing strategy & brand positioning and to enable forward momentum from stalled programs and projects that the company had invested in to broaden their market base.

director, ww channel marketing

avid technology

2013-1 - 2013-1 · 1 mo

Appointed by the CMO to overhaul the channel marketing organization & to provide operational oversight and domain expertise.

director, ww partner programs and development

avid technology

2010-1 - 2012-1 · 2 yrs 1 mo

Appointed by the SVP of WW Sales to restructure the global partner programs for strategic & channel partners, ISVs, system integrators, and developers, and to realign go-to-market planning & operations between the Sales & Marketing organizations.

senior manager, channel development and market strategy, americas

avid technology

2009-1 - 2010-1 · 1 yr 1 mo

Recruited by the VP of Sales, Americas to establish operational excellence & procedures for the channel organization and to develop strategic programs & integrated marketing campaigns to achieve accelerated market growth and new market penetration.

senior manager, ww business development

avid technology

2008-1 - 2009-1 · 1 yr 1 mo

Recruited by the VP of WW Sales to resolve organizational disconnects between the Sales, Marketing and Product organizations and to unravel multifaceted go-to-market challenges in order to unlock additional revenues and maximize profits & margins on all SW & HW products.

chairman, bod

cannonball

2007-1 - 2009-1 · 2 yrs 1 mo

Led the company through mergers & acquisitions, and oversaw the sale and wrap-up of the company.

vp, strategy and principal business development lead

cannonball fine art

2002-1 - 2006-1 · 4 yrs 1 mo

International image licensing & product design agency for major brand Technology, Media & Entertainment, Retail, Sports, and Hospitality clients. Owned the business model from inception and directed all facets of the organization including corporate and strategic development, fundraising, sales, marketing, business development, and partner & client relations.

assistant business manager, north american operations

antenna audio discovery communications

1998-1 - 2002-1 · 4 yrs 1 mo

Recruited by the CEO to help executive leadership in business systems design and implementation, competitive strategic planning, deal structuring and oversight and best practices for worldwide field operations.