Stefano Baraldo

Head of IT Systems for Marketing, Sales and Digital Channels @ A2A

About

Head of IT Systems supporting Marketing, Sales, and Digital functions at A2A Energia, with over 15 years of experience managing complex IT projects in the Energy & Utilities sector. I lead a team of 10 Project Managers, overseeing strategic projects, system enhancements, and maintenance of CRM platforms, marketing systems, digital touchpoints, and customer journeys. Key initiatives include: -Evolution and management of Salesforce CRM and Marketing Cloud -Oversight of digital touchpoints: corporate website a2a.it, MyA2A mobile app, and A2A Energia customer portal -Launch of Agile working groups for continuous improvement of digital touchpoints and customer journey optimization -Promotion of the first AI agent proof-of-concept to support sales I collaborate across Marketing, Sales, Digital, and IT functions to ensure architectural consistency, scalability, and service quality.

Country

Italy

City

Novate Milanese

Industry

Information Technology & Services

Skill

Agile Methodologies, Customer Experience Management (CXM), Marketing Automation, Energy & Utilities Industry Knowledge, Sales Process Management, Application Lifecycle Management, Digital Transformation, IT Governance, Salesforce CRM, Team leadership, Agile Project Management, Stakeholder Management, Vendor Management, Project Portfolio Management, Pianificazione strategica, Key Performance Indicator, ICT, Competenze analitiche, TIBCO, Drupal

Experience

Head of IT Systems for Marketing, Sales and Digital Channels

A2A

2021-1 - Present · 5 yrs 9 mos

Milano, Italia

Key responsibilities and achievements: - Lead a team of 10 IT Project Managers for complex projects, system enhancements, and maintenance of strategic platforms - Manage Salesforce CRM, Marketing Cloud, Dataplatform, and other key systems - Oversee digital touchpoints: corporate website a2a.it, MyA2A mobile app, and A2A Energia customer portal - Initiated two Agile working groups: continuous improvement for digital touchpoints and evolution of the marketing customer journey -Define and implement the IT roadmap, manage vendor relationships and system integrators

Head of Customer Care IT Systems at A2A Energia

A2A

2016-7 - 2020-12 · 4 yrs 6 mos

Milano, Lombardia, Italia

Key responsibilities and achievements: - Led a team of Project Managers supporting Customer Care and Back Office functions - Managed applications including CTI, Salesforce CRM, Integration Layer, SAP, Documentum - Led a complex CRM migration project, replacing SAP CRM (2012) with Salesforce CRM - Collaborated with Customer Care, Operations, and IT teams to ensure service quality and architectural consistency - Managed vendor relationships and defined the IT roadmap for Customer Care systems

IT Project Manager | A2A Energia

A2A

2016-1 - 2016-6 · 6 mos

Milan Area, Italy

- Managed IT projects for Customer Care, including enhancements and maintenance - Collaborated with functional and IT teams to ensure alignment between business processes and technology solutions - Managed relationships with vendors and system integrators - Monitored project timelines, budgets, and quality

Information Technology Consultant

Accenture

2013-9 - 2016-1 · 2 yrs 5 mos

Milan Area, Italy

- Coordinated IT projects for B2C/B2B Mobile Apps and CRM (Siebel, Salesforce, Mecoms) - Managed stakeholder and vendor interfaces, supporting development and implementation - Conducted functional and technical analysis to ensure alignment with business processes

Information Technology Analyst

Accenture

2010-10 - 2013-8 · 2 yrs 11 mos

Milano

- Managed IT projects for B2C and B2B clients in the Utilities (Gas & Power) sector, focusing on Mobile Apps and CRM (Siebel) - Analyzed functional requirements and supported the implementation of software solutions for customer experience - Collaborated with cross-functional teams to ensure project quality and on-time delivery

Control System Designer (Junior)

SSE - Sofiter System Engineering S.p.A. - società con socio unico

2010-2 - 2010-9 · 8 mos

Torino

Designed control systems for orbital navigation of scientific satellites Supported technical analysis and implementation of advanced control solutions