Stefanie Wurst

CEO @ antoni_

About

Experienced C-Level executive in the automotive, marketing and communication sectors with global scope and working experience in Asia, Europe and the US. Recognized as one of the "50 World's Most Influential CMOs" by Forbes and "Outstanding Leader" of the Year 2024 by British magazine Autocar. Industry knowledge: FMCG, retail and automotive in medium size and large cooperations. Full P&L responsibility for a Global Brand / a National Sales Company / a leading Communication Agency. Crafting compelling brand narratives and executing effective sales strategies. Proven track record of driving growth and increasing value of companies in various sectors. Spearheaded holistic sustainability initiatives. Mobility enthusiast since forever and passionate about cars, lifestyle, fashion, art and culture - bringing a unique perspective to leadership roles.

Country

Germany

City

Berlin

Industry

Public Relations & Communications

Skill

P&L Responsibility, Revenue & Profit Growth, Transformation, Leadership, Private Equity, Automotive, Luxury Goods, Product Management, Electromobility, Sustainability, Events, Service, Fast-Moving Consumer Goods (FMCG), Brand Strategy, Sales Growth, Board of Directors, Advisory Boards, Business Strategy, Communication, Strategy Implementation

Experience

CEO

antoni_

2025-7 - Present · 1 yr 3 mos

Berlin, Deutschland

Senior Vice President MINI

BMW Group

2022-2 - 2024-7 · 2 yrs 6 mos

Munich, Bavaria, Germany

Global CEO of MINI as a division of BMW Group. Responsible for P&L, brand and sales, strategy, product/launch, price and volume planning as well as brand activation, marketing planning and steering, communication assets and customer journey. Achieved multiple sales records in key markets and an all-time high share of electric vehicles.

Project Lead at Customer Brand and Sales

BMW Group

2021-11 - 2022-1 · 3 mos

Munich, Bavaria, Germany

Project lead for the development and implementation of the Direct Sales Model for BMW Group in Europe.

CEO and President BMW Group Netherlands

BMW Group

2018-9 - 2021-10 · 3 yrs 2 mos

Head of BMW Nederland BV. Responsible for P&L, managing sales, marketing and customer support of BMW, MINI and BMW Motorrad. Greatly surpassed direct competitors and achieved a high share of electric vehicles sales already in 2021. Outpaced new electric entries with innovative sales, marketing, service and sustainability initiatives. Highest dealer satisfaction for three conscutive years.

Member of The Supervisory Board at BMW Finance

BMW Group

2018-9 - 2021-10 · 3 yrs 2 mos

Rijswijk, South Holland, Netherlands

Board Member at BMW International Holding B.V.

BMW Group

2018-9 - 2021-10 · 3 yrs 2 mos

Rijswijk, South Holland, Netherlands

Head of Marketing BMW Group Germany

BMW Group

2014 - 2018-8 · 4 yrs

Munich, Bavaria, Germany

Responsible for brand, marketing strategy and execution of communication across all channels as well as product- and launch management of BMW Group in Germany. Considerate growth of Brand Strength boosted by investment in highly innovative models. Secured first place in electric drive train recognition and outperformed in sustainability metrics.

Partner, Managing Director and Member of the Board

Scholz & Friends

2001 - 2013 · 12 yrs

Berlin, Germany

Managing Director Scholz & Friends Berlin: full P&L responsibility, in charge of managing all business units and all client relationships. Partner and Member of the Board: responsible for International business development. Many new clients won which led to growth and increase in value under ownership of Electra Partners Europe.

$TBWA\Worldwide$

Group Regional Account Director

TBWA\Worldwide

1998 - 2000 · 2 yrs

Singapore

Led the execution of a buy and build strategy in Asia Pacific enabling the formation of a robust Pan-Asian network for international businesses.

$TBWA\Worldwide$

Account Director

TBWA\Worldwide

1993 - 1998 · 5 yrs

Hamburg, Germany

Global Account management for NIVEA brand and various sub-brands. Expanded the account to different world regions and further sub-categories thus growing the business for the Agency.