Stefanie Walker

As a Community Manager at SalonCentric, I am passionate about fostering a vibrant, engaged, and supportive community for beauty professionals. I lead initiatives to connect salon owners, stylists, and beauty enthusiasts with the resources, education, and brands they need to thrive and grow their business. My role involves curating and managing online content, facilitating discussions, business building and organizing events that inspire and inform our community members. By leveraging insights and feedback, I continuously enhance our platform to ensure it meets the evolving needs of the beauty industry.

Outside sales representative connecting and maintaining relationships with salon and stylists. Increasing brand loyalty, growing market share and building promotional and marketing ideas for my clients to increase their customer base. Facilitating networking events, social media classes, educational plans as well as business plans to establish successful implementation of product launches to increase sales and drive business.

Consistently led a team of consultants by example, achieving over 110% of personal sales, AUS, and IPT goals with Shiseido. Drove and organized weekly skincare and color-based events at the counter, consistently surpassing appointment goals and adding 5+ new clients weekly. Maintained continuous communication and follow-up with clientele. Performed daily makeovers, color consultations, and facial massages to boost sales, educate clients on products, and address their specific needs. Met monthly and weekly deadlines by providing detailed reports to Account Coordinators, Account Executives, and Store Executives. Conducted comprehensive training and product knowledge sessions for all consultants, ensuring consistent education for new hires through orientation, tutorials, and product trainings. Maintained regular communication with Shiseido and Prescriptives and District Merchant by completing weekly stock level reports to manage inventory. Effectively delegated responsibilities to maintain a balanced counter and fostered positive relationships with Counter Manager partners within the Cosmetics Department. Interviewed all potential new hire and assisted Cosmetics Sales Managers with interviews for other cosmetic lines. Introduced department standards and provided formal Macy’s protocol training for new hires.