Stefanie Anderson

Own end-to-end candidate acquisition, with full accountability for funnel health, conversion performance, and cost efficiency. This is a hands-on, player-coach role where I both execute and scale paid acquisition strategies while leading content contributors who shape candidate-facing messaging and employer brand presence. I’m responsible for channel strategy, creative direction, and funnel optimization. Ensuring a consistent flow of qualified candidates, strong conversion rates, and a cohesive, differentiated employer brand across every touchpoint. Success in this role is measured by healthy, predictable pipelines, decreasing cost per lead, and tight alignment between paid media and content to drive reliable recruiter output.

I lead Teamswell’s full marketing strategy, overseeing B2B and B2C campaigns that attract U.S. companies and top Latin American talent for nearshoring roles. My work spans SEO, paid media, automation, and content strategy, ensuring measurable growth across all channels. Built and executed multi-channel campaigns (LinkedIn, Google, Meta, SEO) focused on lead generation and brand positioning. Increased qualified inbound leads through SEO and data-driven optimization, reducing CAC without extra ad spend. Manage HubSpot workflows, GA4 analytics, and Asana coordination to align creative, content, and sales. Lead the creative and digital team to ensure consistent branding and measurable ROI across all initiatives.

My role covers everything from campaign planning to creative direction and performance analytics, ensuring brand growth and measurable customer acquisition across the region. Develop and manage multi-channel campaigns (Google, Meta, GroundTruth, Nextdoor, email, and local media) to increase subscriptions and upgrades. Oversee all creative assets, blog content, and promotional materials to ensure brand alignment and local relevance. Manage regional marketing budgets and optimize spend for maximum reach and ROI. Track performance through GA4, HubSpot, and campaign dashboards, using insights to refine strategy. Collaborate with sales and operations teams to improve the full customer journey—from awareness to service installation.

- Manejo de equipos en 3 regiones del país. - Creación y ejecución de estrategias de captación. - Indicadores de rendimiento. - Trabajo con comunidades y asentamientos. - Captación y mantenimiento de alianzas estratégicas.

- Planificación de campañas mensuales - Configuración/Segmentación anuncios (META) - Asesoría en administración de redes sociales (community management) - Asesoría al equipo de ventas (scripts de venta) - Asesoría en estrategias ATL y adquisición de los mismos