Stefania R.

Partner marketing strategy for Mexico, Argentina and Chile to drive network growth and partner success.

"Presença" Mentoring programme offers a significant transformation for professionals who want to develop a strategic personal brand through self-knowledge, communication and positioning tools.

At Le Pera, I work across all stages of branding projects, supporting companies of various sizes and sectors — including health, technology, and retail — with a focus on positioning new brands or rebranding existing ones. Using the agency’s proprietary methodology, I lead the full brand identity mapping process, working closely with clients and conducting research with their customers or key stakeholders. I develop brand positioning, narrative, tone of voice, and present an action plan to ensure the new positioning aligns with the brand’s authentic identity and resonates in the market.

I was responsible for the Communication and Marketing department at Atlas in Brazil, reporting directly to the Global Head of the area, based in Miami. My activities were focused on increasing brand awareness in the country and supporting the commercial team in expanding the business (B2B marketing). To achieve this, I led the RPMA agency team in developing media relations strategies and securing positive press coverage. I organized events across the country to promote the company's services to potential clients and, together with a partner agency, developed digital marketing strategies aimed at engaging key audiences. These included email marketing, SEO, ads, content production, and other tools. I also managed sponsorships and identified opportunities for company leaders to represent the brand as speakers at events within and outside our industry. My management responsibilities included overseeing the department's budget and tracking performance indicators (KPIs) to measure the reach and effectiveness of the communication plan.

From 2017 to 2022 I was responsible for Corporate Communication, Internal Communication and Marketing at ACCIONA in Brazil, in charge of the Infrastructure and Renewable Energy businesses. Reporting directly to the Country Director and functionally to the Director of Global Communication in Madrid, I worked adapting global strategies and programs, developing actions and campaigns according to local needs and internally promoting the company's strategies for leadership and team engagement. I managed the RPMA agency team that serves the company in order to monitor and direct the demands of the press, create and execute proactive strategies for relationships with stakeholders, as well as the performance in digital media, content creation on and off-line, events, among other activities of communication and marketing. I also participated on ESG and Diversity committees where I was directly involved in mapping needs and strategies to be adopted, monitoring performance indicators and implementing practices and projects. Together with the PEOPLE (HR) teams and the leadership of different projects of the company (construction works, mobility, sanitation and energy) I defined and implemented guidelines and internal and external communication campaigns in order to meet the needs of each business and location, as well as support the areas of community relations and social responsibility in their communication demands.

Netflix's communication with it's users - Websemantic, Smart Data and Social Media as elements of communicational processes in cyberspace. Key-words: Communication. Media Processes. Netflix. Web Semantics. Smart Data. Social Media.