stefania rebesco

* Defining the strategy of Vodafone Corporate Experience Center and manage the Center Main activities: * Analyse and define communication, digital solutions and commercial offer for large companies and SMEs within the Vodafone Experience Center * Coordinate activities between sales force, suppliers and industry experts to create compelling value propositions * Liaise with clients’ and Vodafone’s senior management with consultancy approach leading to the co-creation of enhancements to the customers’ business and revenues boosting

* Launching (in six months) and managing a new itinerant sales channel to reach the Customers where they live. Two purposes: consulting / assistance and selling of products and services. * Main activities: * definition and implementation of 10 mobile shops within Italian territory; * management of the new Sales Channel (determine every shop’s itinerary, selection and management of staff, define communication strategy, define the sales / consulting processes).

* Ensuring, over time, the garrison distribution of Vodafone on the Italian territory. * Main activities: * definition and implementation of development plan for the franchise channel; * drawing up the plan of opening stores and its implementation.

* Renewing the image of the shops by introducing a new concept store inspired by the values of innovation and technology with strong elements of differentiation from competitors. * Main activities: * project the new store format; * planning and management of the implementation of the new Concept in all 750 Vodafone One stores.

* Warranting the achievement of commercial strategies and sales targets related to Activations and MNP. * Main activities: * project and implement co-marketing activities across all sales channels; * define the local media strategy.

* Providing support in executing sales channels’ strategy in order to reach sales objectives. * Main activities: * project and produce below the line materials * project and implement promotional and merchandising activities * project training path for Sales Force and Retailers (beside Store Specialist/Manager) * benchmark and competitive analysis * project management rebranding of Sales Channels * organize commercial events (Convention, Roadshow, Incentive).

* Defining a strategy which, starting from an analysis of the key roles of the professionals present in Monobrand Vodafone Stores (Specialist Store and Store Manager), initiates a process of skills development in line with the growing challenges of the market. * Main activities: * definition of the 4 streams of work (recruitment, assessment, training and certification); * involvement of the Sales Force and Distribution (Entrepreneurs) in different areas of work; * management of testing and launching within the whole territory.