Stefan Pertz, Msc
Director
About
As a seasoned professional with three decades of experience, I excel in strategic planning, business development, and brand consultancy. My notable achievements include co-founding Asian Trucker and expanding its presence into three countries. I am proficient in managing high-profile clients, orchestrating custom projects, and ensuring their successful delivery. With expertise in shaping brand strategy, enhancing visibility, and managing all aspects of business development, I bring valuable insights to corporate objectives. Experience in company inception in five countries. With hundreds of interviews conducted, I have a vast understanding of the industry I currently operate in, being able to distil and apply what makes a company successful. Fluent in German and English, I thrive in managing simultaneous projects, from authoring a book to coordinating exhibitions. Let's connect and explore opportunities for strategic growth and brand excellence.
Malaysia
Kuala Lumpur
Marketing & Advertising
Photography, Video Production, Supplier Sourcing, Budget Management, Brand Creation, Brand Architecture, Strategic Planning, Management, Marketing Strategy, Brand Development, Marketing, Business Strategy, Sales Management, Publishing, Logistics, Integrated Marketing, Business Development, Magazines, Marketing Communications, Digital Strategy
Experience

Director
Motorcycle Safety Solutions Asia (M) Sdn Bhd
WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
Motorcycle Safety Solutions (Motorcylce Safety Solutions, LLC, Headquarters located in Virginia, United States; and Morocycle Safety Solutions (M) SDN BHD, in Kuala Lumpur, Malaysia) is a forward-thinking product company specializing in innovative safety and operational technologies for powered two-wheelers (PTWs). Its core mission is to address the critical safety and efficiency challenges faced by both commercial and private PTW users, particularly in high-demand markets. The company delivers advanced aftermarket solutions, including real-time monitoring systems, connectivity tools, and analytics platforms, designed to enhance rider safety, optimize fleet operations, and provide actionable insights. With a strategic focus on Southeast Asia—specifically Malaysia, Indonesia, Thailand, and Vietnam—Motorcycle Safety Solutions LLC combines cutting-edge technology with deep market understanding to deliver tailored solutions that meet regional needs. By prioritizing scalability, user-centric design, and regulatory compliance, the company positions itself as a leader in driving innovation and safety within the rapidly growing PTW segment.

Editor in Chief + Founder / Organiser MIBTC 2013 + 2015 / Five-time Organiser MCVE (2017 - 2026)
Asian Trucker Media Sdn Bhd
Malaysia
Proud co-founder and Editor in Chief of Asian Trucker, the leading communications platform for the commercial vehicle industry in Southeast Asia. Instrumental in shaping the brand strategy and overseeing the entire portfolio. Actively engaged in road safety initiatives and had the honor of serving as a judge for road safety awards organized by the Malaysian Ministry of Transport. • Hosted Malaysia's largest Commercial Vehicle Exhibition five times, pioneering the first such expo in the country. • Successfully expanded market presence into Malaysia, Singapore, and Hong Kong, introducing the brand's first-of-its-kind platform in each country. Ensured that during the pandemic publishing cycle was not broken, publishing all magazines as scheduled.

Author - Iconic Trucks
Asian Trucker Media Sdn Bhd
Malaysia
Wrote, produced and profitably sold this book. I got inspired by the work around trucks and Asian Trucker's regular “Truck Feature”; this book is a collection of vehicles which are icons of the industry. Many of the vehicles featured are easily recognisable as they have been instrumental in building countries or even regions, others are build to fit a very specific purpose.

Brand Consultancy
Launchpad Sdn Bhd
Kuala Lumpur, Malaysia

International Commercial Manager
Launchpad Sdn Bhd

Consultant
Strategicom

Marketing & Business Development
The Tomorrow Group
Hong Kong / Singapore (Setting up subsidiary)

Career in Germany, Australia and Singapore
Wilkhahn, Wilkening+Hahne GmbH & Co
Setting up Subsidiary in Australia / Setting up subsidiary in Singapore
Education

Project Management
The programme is designed to prepare students for roles in management with the ability to undertake project and programme management. It covers the full process of project management from the inception and planning of projects to their execution, control and post-implementation review. By successfully completing the programme, graduates will be ready to take up roles as managers who manage and control projects in organisations.
Stefan Pertz, Msc's Contact Information
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