Stefan Heyn

- Development, financing, and operation of photovoltaic plants - Strategy, and management consulting in the areas of energy transition and digitalization - Interim management

Transforming Electric Grids Into Smart Energy Networks - Corinex provides utility companies with a suite of high-performance networking products and software solutions, that enable high-speed and secure mass market integration of IoT devices over utilities’ existing powerline infrastructure. As a pioneer of Broadband over Powerline (BPL) solutions, Corinex helps utility companies monitor, manage, and optimize increasingly complex electrical grids.

Empowering one of Dubai’s most exciting solar photovoltaic startups to bring clean and affordable energy to every home and business in Dubai through solar rooftop installations. Taking full responsibility for conceptualising and advancing all key business areas and playing a very hands-on role in the startup’s management, operations, technology partnerships and brand-building. Achievements: Setting up the company, Building strong team of solar experts, Initiating key business areas, Implementing robust processes and backend systems, Developing a strong pipeline of projects

Developed strategy for new solutions business unit towards the profitable growth and operation that reflect the long-term objectives and priorities established by the global management. Built new sales channel and realized e-Business platform to offer complete photovoltaic solutions directly to professional photovoltaic installers. Defined target segments, products and services that give competitive advantages versus competitors. Implemented business control functions for financial planning and P&L control. Achievements: • Set up professional project team and structure • Took over international lead for building global e-business platform • Developed high-impact direct sales services and marketing campaigns • Signed contracts with industry leading suppliers for inverters and mounting structures

〉 Heading Corporate Marketing department 〉 Creating the annual marketing plan 〉 Budget planning and cost control 〉 International Brand strategy and positioning 〉 Further development of corporate design and identity guidelines 〉 Setting up and rolling out of centrally planned and created marketing activities in international markets including localization with regional marketing managers 〉 Identification of customer groups and measurement of customer requirements with regard to the use of solar components in international markets 〉 Responsible for international online and offline marketing strategy for existing and new markets and campaigns such as PR, trade shows, website and sales marketing campaigns 〉 Performing international market analysis and evaluation of market entry barriers 〉 Implementation of international online and offline marketing strategy 〉 Heading international Product Marketing for the entire product portfolio 〉 Launching products including price and market positioning 〉 Creating and implementing customer loyalty programs (bonus program, affiliate) 〉 Selecting and controlling of external service providers (agencies, printers, etc.) 〉 Implementing promotional materials, flyers, brochures and technical documentation 〉 Planning and organizing international trade fairs and conferences, as well as customer events and team events 〉 budget and profit responsibility

〉 Established and managed the Marketing and Communications Department including personnel and financial responsibility 〉 Responsible for CI/CD and brand management 〉 Developed the marketing strategy incl. mission, vision and values 〉 Selecting and controlling of external service providers (agencies, printers, etc.) 〉 Implemented new product related literature and advertisements 〉 Created media plan for all online and offline marketing activities 〉 Implemented new point of sale materials and giveaways 〉 Measured marketing effectiveness 〉 Developed and implemented trade show concept 〉 Organized trade shows and events 〉 Developed and implemented of new web site 〉 Headed Product Management Team 〉 Managed Sovello Training Academy 〉 Responsible for internal and external communication 〉 Vice chairman of communication working group at the European Photovoltaic Industry Association EPIA