Stefan Grimm

Chief Executive Officer @ secra bookings

About

I am a growth-oriented CEO with a strong track record in scaling and transforming B2B software and digital platform businesses within investor-driven environments. As Managing Director of cadooz (part of NASDAQ-listed Euronet Worldwide), I led the company through a multi-year growth and performance transformation: • Revenue growth of +110% • EBITDA margin expansion of +190% • Doubling of EBITDA contribution within the group • Expansion from 2,100 to 3,500 corporate clients • Establishment of international sales structures across Europe, Asia and the US • 400% increase in automated B2B transactions through the launch of a digital marketplace • Significant improvement in customer and employee satisfaction Since 2025, I serve as CEO of secra bookings (a HomeToGo PRO company), where I am leading the transition of a 25-year founder-led organization into a scalable, product-led SaaS business. My focus lies on: • Building scalable operating structures • Introducing KPI-driven performance management • Driving digital and AI-enabled efficiency • Strengthening customer centricity and innovation capability • Positioning secra as a key software pillar within the HomeToGo PRO ecosystem My leadership approach combines commercial sharpness, operational discipline and organizational development — creating the structural foundation for sustainable and profitable growth.

Country

Germany

City

Hamburg

Industry

Marketing & Advertising

Skill

Vacation Rental, Leisure Industry, Travel Management, Car Rental, Branch Management, Loyalty Marketing, Emplyee Recognition, Sales Promotion, Loyalty Programs, Director level, Management Professional, P&L Results, KPI Governance, Change Leadership, M&A Integration, P&L Accountability, Revenue & Profit Growth, EBITDA Growth, Private Equity , post merger

Experience

Chief Executive Officer

secra bookings

2025-2 - Present · 1 yr 8 mos

Neustadt in Holstein, Schleswig-Holstein, Germany

Leading the transformation of a 75-employee founder-led organization into a scalable, product-led SaaS business within the HomeToGo Group. Key focus areas: • Post-acquisition integration while maintaining operational independence • Business model evolution towards scalable SaaS structures • End-to-end process optimization across all functions • Implementation of performance-driven KPIs and reporting structures • Digital and AI enablement to increase efficiency and productivity • Organizational development and capability building • Strengthening secra’s strategic role within the HomeToGo PRO ecosystem

Managing Director

cadooz GmbH

2017-2 - 2024-12 · 7 yrs 11 mos

Greater Hamburg Area

• Full P&L responsibility for the German B2B digital incentive business within a publicly listed global group. Selected achievements: • Revenue growth of +110% • EBITDA margin expansion of +190% • 100% increase in EBITDA contribution to the parent group • Expansion of active corporate clients from 2,100 to 3,500 • International market entry across Europe, Asia and the US • Establishment of >100 digital sales channels • Launch of a digital B2B marketplace leading to +400% increase in automated orders • Significant improvement in customer (Trustpilot 1.2 → 3.7) and employer brand (Kununu 2.4 → 3.9) • Increase in employee retention from 64% to 78%

Vice President Sales & Marketing, Member of the Board

cadooz GmbH

2011-10 - 2017-1 · 5 yrs 4 mos

Hamburg Area, Germany

• Strategically and operationally led B2B sales & marketing - in the DACH region • Responsible for account management for top 10 key accounts • As 1 of 3 board members, managed the operational - and strategic cadooz business

Head of Sales & Marketing

cadooz GmbH

2009-8 - 2011-9 · 2 yrs 2 mos

Hamburg Area, Germany

• Strategically and operationally led 4 Sales Units • Responsible for cadooz group ATL & BTL marketing activities • Represented cadooz at international trade fairs and events

Sales Unit Director

cadooz GmbH

2008-11 - 2009-7 · 9 mos

Hamburg Area, Germany

Regional Head of B2B Sales

Hertz

2006-5 - 2008-10 · 2 yrs 6 mos

Nuremberg, Bavaria, Germany

Selected achievements: • Spearheaded B2B sales initiatives at Hertz Corporation, achieving over 30% growth in new customer revenue. • Enhanced existing customer revenue by 50% through effective account management and upselling strategies. • Launched new branch locations, supporting territorial expansion and increasing regional market share in Northern Bavaria.

Corporate Account Manager B2B Sales

Enterprise

2005-1 - 2006-4 · 1 yr 4 mos

Hannover, Lower Saxony, Germany

Selected Achievements: • Achieved the highest regional growth rate in fleet utilization (“vehicles on rent”) within the national network. • Executed rapid regional scaling, doubling the number of branches within 12 months. • Secured long-term leasing framework agreements with major regional enterprises, significantly increasing branch capacity utilization and revenue stability. • Strengthened regional brand positioning and market visibility through targeted local partnerships and sponsorship initiatives.

Branch Manager

Enterprise

2004-4 - 2004-12 · 9 mos

Hannover, Lower Saxony, Germany

Management Trainee

Enterprise

2003-11 - 2004-4 · 6 mos

Hannover Area, Germany

Master-Thesis Process Management

Microsoft

2002-8 - 2003-10 · 1 yr 3 mos

Munich Area, Germany

Introduced a structured, quality-driven resource management framework, improving process efficiency and governance

Quality Consultant

buw Consulting GmbH

2001-2 - 2002-7 · 1 yr 6 mos

Osnabrück Area, Germany

• Implemented structured quality measurement frameworks for major telecommunications providers and software manufacturers. • Designed and developed web-based platforms to support and automate mystery calling and service quality assessment processes.