stefan boegle

senior director stategic planning and insights

About

I am strong in strategic thinking and planning and an experienced player when it comes to running cross-functional projects or organizational initiatives. Bringing along a strong business and financial understanding. I drive projects with passion and energy. I enjoy building and developing a strong and impactful team. More than 10 years of Sporting Goods Industry experience, across different functions Marketing, Finance, Business Development and Strategy. In my current role I am leading the strategy and incubation of new business models. Focusing on the circular economy models and the territory of Health.

Country

germany

City

herzogenaurach

Industry

sporting goods

Skill

marketing, leadership, management, marketing strategy, sporting goods industry knowledge, projektmanagement, strategie, customer insight, marketingstrategie, unternehmensstrategie, markenmanagement

Experience

senior director strategic insights and analytics

adidas

2014-9 - Present · 12 yrs 1 mo

* Enable the organization to become truly consumer obsessed! * Lead consumer, market and competitor insights teams * Drive content and launch of 5 year strategic business plan for brand adidas * Lead global consumer centricity program (NPS) and brand tracking

director business development

adidas

2011-1 - 2014-8 · 3 yrs 8 mos

* Manage global organizational transformation * Project management support for Global Brands Board Member and CMO * Manage internal profit lever initative: Optimize consumer pricing

senior business analyst

adidas

2009-8 - 2010-12 · 1 yr 5 mos

Drive financial analysis for business units covering net sales, volume, margin, article efficiency Support Head of Business Unit with financial analysis and business case creation

marketing planning manager

adidas

2007-3 - 2009-7 · 2 yrs 5 mos

* Support seasonal marketing planning process in terms of timing, content and deliverables * Manage global range efficiency project * Develop set-up for regional creation center Shanghai covering organization, process and article roadmap

marketing trainee

adidas

2006-1 - 2007-2 · 1 yr 2 mos

Assignments in local organization, retail development, key account management, marketing operations

senior director stategic planning and insights

adidas

2019-10 - Present · 7 yrs

* Identify new business model opportunities supporting our brand belief. * Manage business model innovation portfolio * Drive business model definition and to implementation readiness * Bringing business model thinking and frameworks to life