Stef Guevara

• Optimized digital (email and social) marketing strategies to increase lead generation by 25% each quarter • Managed day-to-day operational duties (maintained CRM database and services) • Assisted Sales and Marketing teams to build and manage high performing materials for prospective clients • Performed market research on up-and-coming hospitality and multi-family residential industry trends

• Assisted product development teams in creating and maintaining marketing materials for sales presentations and client meetings. • Created engaging content for company LinkedIn, Facebook and Instagram. • Increased daily searches on LinkedIn from 7 to 382 per day.

• Boosted sales by 60% by delivering top tier and individualized customer service. • Monitored customer, competitor, and market trends to adjust sales strategy and optimize profit. • Prepared and organized merchandise for sales floor. • Utilized POS system to process sales, returns, online orders, and gift card activations. • Recognized as employee of the quarter in Q2 and Q3 2019

• Increased consumer reach by 300% within 8 months while staying within budget. • Increased brand awareness through event marketing, demonstrations, sales and brand promotion. • Engaged, educated and fostered customer relationships to deliver quality app experience. • Gathered and analyzed user habits and demographics data from customer surveys for use in branding efforts.

• Responsible for inventory, markdowns, merchandise, and transactions on and off floor. • Assistant to personal stylist in styling customers as well as maintaining relationships with customers. • Conducted market research and customer interviews to gain knowledge about product needs in fashion industry. • Managed over 50 customers daily