Stas Solomatin

I grew inside Simple from community & partnerships to Telegram user acquisition and then to Product & Growth on the Discover tab of our crypto wallet (custodial & non-custodial in one app). Community & partnerships (Telegram, Web3) – Communicated with other Web3 / Telegram projects and negotiated traffic deals and cross-promotions. – Searched for projects for free traffic exchange and community-driven activities. – Helped design and run community campaigns that brought users into the Simple ecosystem. User acquisition (Telegram) – Participated in buying traffic from Telegram channels, Telegram Ads and mini-app ad platforms. – Saw how Telegram crypto audiences convert (including “tap-to-earn” users who click for small rewards) and which funnels work for a crypto wallet. – Helped discuss creatives, funnels and expectations from this type of traffic together with the marketing team. Product & Growth – Discover tab & engagement – Worked as a Product & Growth Manager on the Discover tab: contests, quests and in-app activities aimed at improving user retention and activation. – Analyzed 15+ tap-to-earn / play-to-earn–style Telegram mini-app projects (Hamster-like mechanics, etc.) and suggested which engagement patterns we could adapt. – Participated in planning features like wheel of fortune, lotteries and other engagement mechanics, and how they could later connect to monetization and an airdrop ecosystem. – Collaborated with product, design and marketing teams to make Telegram traffic and in-app activities work together as a single growth and engagement system.