Stanislav Korolev

Responsibilities: Business development and B2B distribution across 20+ countries in Western and Eastern Europe, the Middle East and CIS. Negotiating and signing contracts, building long-term partnerships with distributors and key clients. Launching new product categories from the ground up under the OEM/ODM model: market research, competitive analysis, positioning and segmentation. Developing products tailored to market requirements: defining USPs, preparing technical specifications, industrial design, engineering refinements and the full production cycle with manufacturing factories in China. Developing packaging and a full set of product marketing collateral — datasheets, rich content, product listings, POS materials, product imagery and user manuals. Managing the development of a mobile app for dashcams — from defining requirements to market launch. Product adaptation and localization for international markets, budgeting and P&L by product category. Cross-functional collaboration with marketing, sales, engineering, design, certification and technical documentation teams. Results: Brought 20+ new SKUs to market, with annual product line turnover exceeding $1M. Built a B2B sales network across 20+ countries and long-term relationships with key partners and distributors. Launched product categories from scratch under the OEM/ODM model.

Responsibilities: Brand development and strategic marketing planning, market research, SWOT and competitive analysis. Working on the rebranding of the company's corporate identity. Planning and running large-scale advertising campaigns involving celebrities; budgeting and planning. Multichannel promotion: digital, outdoor, event and affiliate marketing, radio advertising, in-flight advertising. Developing international partnership programs with luxury hotels. Developing advertising and presentation materials, corporate merchandise and branded gifts. Cross-functional work with designers, contractors and agencies. Results: Launched a multichannel advertising campaign featuring a celebrity. Launched 3 partnership programs with international luxury hotels. Developed an updated corporate identity as part of the company's rebranding project.

Responsibilities: Managing a team of 7: developers, designers, paid-traffic specialists and copywriters. Defining digital strategy, managing and running advertising campaigns on a daily basis. Developing and optimizing the company's marketplace, analyzing user behaviour and audience segmentation. Hypothesis testing, creative testing and A/B testing; campaign optimization based on analytics and behavioural data. Strategic planning and budgeting, analyzing advertising campaign performance. Developing and producing advertising materials (online and offline), offline and event marketing, partnership programs. Results: 40% increase in traffic and a 50% improvement in digital campaign efficiency. 2x reduction in customer acquisition cost. Brought the website to the top of organic search for 200+ queries.

Responsibilities: Created and developed an own car electronics brand from scratch, bringing it to the Russian and Swedish markets. Developed B2B sales and built a partner network — negotiating with contractors and entering new markets, including Scandinavia. Launched and developed product lines, organized production chains in China under the OEM/ODM model. Operational and strategic planning, budgeting, comprehensive market research and competitive analysis. Developed and promoted the brand's websites in 3 languages: SEO, paid search, remarketing, landing pages, web analytics. Produced and promoted advertising videos, PR campaigns, event marketing, special projects and retail promotions. Co-branding and joint projects with major companies — BMW, Volkswagen International, Caesar Satellite, LCMG Group. Results: Created and brought an own brand to market, 7+ years in operation. Onboarded 60+ partners, including major retail chains (M.Video, Svyaznoy, Know How, AGA). Expanded into the Scandinavian market and partnered with the segment's largest retailer.

Responsibilities: Developed and promoted the Eridium brand on the Russian market. Analyzed competitors, market trends and pricing strategies. Managed projects in the medical and sports accessories segments. Prepared POS materials, organized exhibitions and special events; PR activities in leading media (Sport-Express, Gazeta.ru, Sports.ru).