Stacy Whitman

Senior Director of Content @ Lovevery

About

Looking for a seasoned editor who can lead a team of writers, package stories, think up eye-catching headlines, and deliver copy on time? During my 25+ years in the publishing and digital content industry, I’ve worked at a fast-paced e-commerce start-up and three top national magazines. I'm also an experienced author and ghostwriter with five books under my belt. As a freelancer for leading magazines, I've written about scaling a sheer wall of ice, interviewed rock stars and Olympians, and worked with the hottest trainers in the biz. On less glamorous assignments, I’ve discussed the benefits of breast milk, the dangers of bribing kids to eat broccoli, and the challenges of potty training. In 2012, I made the jump to web writing/editing and social media after learning the ropes in Mediabistro's digital journalism certificate program. Since then, I have led content development for a mobile app; directed communications for two non-profits; managed a blog and done social media for a cutting-edge health club; and launched my own blog about school food. My personal passions include travel (including 50 states, national parks, and family travel), fitness, outdoor adventure, food and nutrition, literature, and parenting.

Country

United States

City

Ketchum

Industry

Higher Education

Skill

Digital Strategy, AP Stylebook, Content Management, Editing, Magazines, Books, Lifestyle, Fitness, Ghostwriting, Non-fiction, Publishing, Writing, Health, Nutrition, Healthy Eating, Food, Recipes, Profiles, Web Content, Weight Loss

Experience

Senior Director of Content

Lovevery

2023-8 - Present · 3 yrs 1 mo

Responsible for overseeing strategy, developing roadmap, and delivering high-quality content for The Lovevery App and website.

Editorial Director

Lovevery

2023-1 - 2023-8 · 8 mos

Boise, Idaho, United States

Managing Editor

Lovevery

2020-10 - 2023-1 · 2 yrs 4 mos

Boise, Idaho, United States

Plan, assign, track, and edit a high volume of written and video content for our mobile app. Hire, onboard, manage, and direct a team of in-house writers along with a content researcher and operations coordinator. Work closely with our blog editor to develop SEO-optimized content and provide editorial oversight for our social team and special projects.

Freelance Writer

Self Employed

1999-12 - Present · 26 yrs 9 mos

Ketchum, Idaho

Conceive, research, package and write stories for a variety of magazines including Shape, Fit Pregnancy, Natural Health, Vegetarian Times, American Baby, New Parent, Baby & Toddler, Fitness, Men's Fitness, Heart & Soul, and Tennis. Wrote copy for Nautilus Inc. catalogs. Co-wrote Shacking Up: The Smart Girl’s Guide to Living In Sin Without Getting Burned (Broadway Books, April 2003). Other book collaborations include Kathy Kaehler’s Fit and Sexy for Life (Broadway Books, 2007) and Celebrity Workouts (Broadway Books, 2004) as well as Denise Austin’s Fit and Fabulous Over 40 (Broadway Books, 2001) and Lose Those Last 10 Pounds (Broadway Books, 2000).

Blog Manager

Zenergy Health Club & Spa

2015-2 - 2022-1 · 7 yrs

Sun Valley, Idaho

Write and edit blog posts on fitness, nutrition and mental health, for luxury health club, spa & boutique.

Social Media Manager

Zenergy Health Club & Spa

2014-6 - 2015-1 · 8 mos

Ketchum, Idaho

Managed Facebook and Twitter accounts and assisted with production of bi-monthly e-newsletter for luxury health club, spa and boutique.

Co-director

Local Food Alliance

2014-6 - 2020-10 · 6 yrs 5 mos

Ketchum, Idaho

Co-direct activities for non-profit organization devoted to developing a thriving regional food system. Responsibilities include developing and implementing program strategy; leading the organization's initiatives related to farmers markets and school food; developing key communications and marketing materials (both digital and print); issuing press releases; event planning and promotion; operations and development.

Program Assistant - Community Food Systems & Sustainable Agriculture

University of Idaho

2017-3 - 2019-5 · 2 yrs 3 mos

Hailey, Idaho

Assisted University of Idaho Extension, Blaine County, faculty and staff with food system work. Duties included: helping to administer the Idaho SARE (Sustainable Agriculture Research & Education) Professional Development Program; helping to organize 3-5 Food System Workshops throughout Idaho and one statewide workshop on the Economics of Local Food Systems; serving as administrator of Blaine County Food Council; and assisting with other grant-related projects.

Founder/Blogger

School Bites

2012-4 - 2017-3 · 5 yrs

Ketchum, Idaho

Wrote regular posts, managed social media (Facebook, Twitter and Pinterest) and tracked Google Analytics for self-designed and self-managed WordPress blog about improving school food and healthy eating for kids. Contributed guest posts to wide-reaching national organizations including Jamie Oliver's Food Revolution, MomsRising.org, and The Center for Science in the Public Interest's Food Day.

Director of Operations & Communications

Nurture Idaho

2013-6 - 2014-1 · 8 mos

Sun Valley, ID

Ran day-to-day operations and communications for non-profit organization dedicated to educating children, families and the community about making healthy food choices and physical activity. Operational duties included managing up to five direct reports; leading multiple projects; and event coordination. Communications included managing three social media sites; writing monthly newsletter; sending MailChimp campaigns; and generating local and national media coverage. Also assisted with development (including writing annual appeals letter and donor solicitations).

Senior Editor

SUN VALLEY MAGAZINE

2003-7 - 2005-10 · 2 yrs 4 mos

Sun Valley, Idaho

Wrote, assigned and edited features and department pieces for award-winning regional magazine. Topics included health and fitness, outdoor adventure, art, books, environmental issues, food, gardening, and home design.

Fitness Editor

GLAMOUR

1999-1 - 1999-11 · 11 mos

New York, N.Y.

Researched, wrote and edited monthly health and fitness section as well as Food & Health column for leading women's lifestyle magazine. Did additional reporting and writing for health features. Supervised photo shoots for fitness stories and attended conferences and press events.

Senior Associate Editor/Associate Editor

SHAPE

1996-12 - 1999-1 · 2 yrs 2 mos

Woodland Hills, CA

Developed editorial content for America's #1 fitness magazine. Monthly responsibilities included writing one fitness feature; assigning and editing or writing four departments (fitness, nutrition, gear, and back page); and top editing front-of-book news section. Wrote regular health and adventure travel stories.