Stacie Dauffenbach

✨ Helping businesses of all sizes achieve measurable growth and impact through strategic and creative marketing. ✨ I bring over a decade of experience working with a billion-dollar brand to elevate your marketing impact, no matter where you are in your journey. Whether you're a startup finding your feet or an established company looking to take your brand to the next level, I can help you captivate your audience and achieve your goals. My expertise spans a wide range of marketing disciplines, including: ➡️ Content Strategy: Developing and executing a cohesive content plan that aligns with your business goals and resonates with your target audience. (Content is more than just social!) ➡️ Social Media Strategy: Develop a strategy to ensure that your social media presence accurately reflects your brand's goals, values, voice, and visual aesthetic, creating a cohesive and impactful brand experience across all touch points. ➡️ Social Media Comprehensive Audit: This will provide a deep understanding of your and your competitor's current social media performance, identify areas for refinement, and highlight opportunities to elevate your presence. ➡️ Social Media Management: Building and managing your social media presence across various platforms, creating content, sparking engagement, and growing your audience on social media. ➡️ Paid Social Strategy and Execution: Developing and implementing effective paid social media campaigns that reach your target audience and drive measurable results. ➡️ Campaign Development: Creating and executing comprehensive marketing campaigns and journeys integrating various channels and tactics to achieve specific objectives. ➡️ Brand Strategy & Creative Direction: Developing a strong brand identity, messaging, and visual language that resonates with your target audience and sets you apart. ➡️ Digital Marketing Mentorship: Sharing my expertise and experience to help aspiring digital marketers thrive.

I help companies build marketing momentum that drives consistent growth and positions them as the clear market leader, while leveraging proven strategies from their own industry.

Provided strategic leadership and direction for ADT's marketing organization across a variety of high-impact roles, consistently stepping up to lead critical initiatives and drive growth. Managed and mentored high-performing teams across diverse disciplines, including strategy, creative, digital, social, and field sales. Fostered a culture of collaboration, innovation, and continuous improvement while successfully spearheading the development and execution of award-winning integrated marketing campaigns. ➡️ Spearheaded the development and implementation of comprehensive brand strategies and briefs across all channels, ensuring a consistent and impactful brand presence. ➡️ Led the creative vision for the brand, overseeing the development of innovative concepts that resonate with our target audience and strengthen brand narrative. ➡️ Defined and maintain a cohesive visual identity, ensuring all creative assets align with brand positioning and messaging. ➡️ Steward of brand architecture and portfolio management, responsible for defining, scaling, and overseeing the company's brand strategy, related systems, and intellectual property.` ➡️ Led the development and execution of high-impact integrated marketing campaigns that effectively communicate brand values, driving customer engagement, and achieving strategic business objectives. ➡️ Collaborated with cross-functional teams, including product marketing, communications, and sales, to ensure seamless campaign integration and maximize impact across all touchpoints. ➡️ Utilized strong analytical skills to evaluate campaign performance and creative asset effectiveness, leveraging data-driven insights for continuous optimization and ROI measurement. ➡️ Translated complex brand strategies into actionable creative concepts, ensuring each customer interaction reflects core brand values.

Brought in to help rebuild Protection 1's brand and company, playing a key role in its successful acquisition by Apollo Global Management and subsequent purchase of ADT. Collaborated with the CMO to develop and execute comprehensive marketing strategies encompassing brand development, campaign planning, and performance measurement. Gained extensive experience in all phases of marketing execution and campaign development, including digital, social media, and partnerships (e.g., ESPN, USAA). ➡️ Strategic Marketing Planning & Execution: Collaborated with the CMO to develop and execute comprehensive marketing strategies, encompassing brand development, campaign planning, and performance measurement. ➡️ Brand Management & Development: Managed and enhanced Protection 1's brand identity across all channels, ensuring consistent messaging and visual identity. ➡️ Content Strategy & Creation: Led content strategy and creation across various formats (digital, social media, website, email) to drive engagement, thought leadership, and lead generation. ➡️ Digital Marketing & Optimization: Managed digital marketing initiatives, including paid media, and social media, to drive website traffic, leads, and conversions. ➡️ Campaign Development & Execution: Led the development and execution of integrated marketing campaigns across multiple channels, including partnerships ➡️ Creative Direction & Production: Oversaw creative development and production for marketing materials, ensuring alignment with brand guidelines and campaign objectives. ➡️ Team Leadership & Collaboration: Managed and mentored marketing team members, fostering a collaborative and high-performing environment. ➡️ Agency Management & Collaboration: Managed relationships with external agencies, ensuring effective collaboration and alignment with marketing goals. ➡️ Performance Analysis & Reporting: Tracked and analyzed key performance indicators (KPIs) to measure marketing effectiveness and optimize campaigns.

At Protection 1, I was brought in to help rebuild the brand and company, a challenge I embraced wholeheartedly. I was instrumental in developing and executing marketing strategies that positioned the company for success, culminating in its acquisition by Apollo Global Management. Alongside the Protection 1 executive leadership team, I played a key role in the integration with ADT, where I continued to lead high-performing marketing teams across various disciplines. ➡️ Assisted in the creation of engaging and informative content for the company website, blog, and social media platforms. ➡️ Optimized content for search engines (SEO) by using relevant keywords and phrases. ➡️ Assisted with email marketing campaigns – drafting newsletters, promotional materials, etc. ➡️ Created social media calendar, scheduled and published social media posts across various platforms (Facebook, Instagram, Twitter, LinkedIn, etc.). ➡️ Monitored social media channels for mentions, comments, and messages, and responded appropriately. ➡️ Assisted with updating website content. ➡️ Tracked key website and social media metrics. ➡️ Prepared basic reports on website traffic, social media engagement, and marketing campaign performance. ➡️ Stayed up-to-date on the latest digital marketing trends and best practices. ➡️ Researched competitors and identify opportunities to improve online marketing efforts.

👉 Led the editorial and social media teams for AndroidGuys.com in developing 40 pieces of content a week. 👉 Hosted a weekly podcast with three other industry leaders, live-streamed weekly with 10,000+ live viewers. 👉 Developed and executed social media content calendar. 👉 Represented client at wireless and tech conferences (CTIA, CES), and attended exclusive press events. 👉 Secured over $200k in sponsorships for the Big Android BBQ developer conference.

👉 Created scripts that ran an automated price increase that initially drove a $65k increase in RMR. 👉 Invented new processes and custom reports that allowed departments to increase productivity by 15% 👉 Reconciled the company’s $3M monthly bank statement. 👉 Filed monthly, quarterly and annual sales and withholding tax returns across 35 states.