stacey roou

marketing and communications manager

About

As a brand marketer with a love for content, advertising, social & web, I enjoy collaborating with cross-functional areas to engage & grow an audience. Considerable expertise in leading new product/program advertising & social campaigns across multiple channels. Instrumental in developing strategic initiatives resulting in dramatic improvements with customer experience in retail, web and e-commerce. Pioneered an in-house agency of creative, highly-technical professionals who seek to improve the conversation with consumers and provide dynamic, highly-responsive design and content. Experience and comfort working with C-suite executives to guide decision-making and build support for key marketing initiatives. Outside of work I enjoy traveling around Wisconsin, collecting old photos & antiques, visiting our off-grid cabin in the Driftless Region (and putting up an 1890’s log home), selling vintage clothes on Etsy (@driftlessadventures & @driftlessartifacts on instagram) and helping my husband market his music & art business. (www.loushieldsart.com)

Country

united states

City

madison

Industry

insurance

Skill

marketing, marketing communications, marketing strategy, social media marketing, leadership, brand management, online communications, direct marketing, project management, photography, online advertising, seo, graphic design, photoshop, usability testing, content management, copywriting, email marketing, advertising, intranet strategy, website development, sem, art direction, copy editing, direct mail, product marketing, social media, digital marketing, event planning, strategic planning, online marketing, digital strategy, analytical skills, e commerce, indesign, google analytics, microsoft excel, word press, management, cross functional team leadership, magazine design, supervision, cpg industry, direct to consumer, kentico, work front, marketing innovation, dtc, influencer marketing, workfront