Stacey Gordon MBA, CITP, certICM

I lead of team of high performing sales, underwriting and loans admin leaders as we work to positively shape the agriculture industry in Western Canadian provinces of BC, AB, SK, MB.

I started the first international trade division at ATB, developing the strategy, hiring the team, elevating product solutions, and introducing new products, services, and partnerships that increased revenue, market share, and the institution’s reputation. I oversee product management, customer relationship management, and the management and direction of the sales team. ● Developed a new international trade business line from the ground up, creating and executing strategies to generate a new multimillion-dollar revenue source. ● Built and directed a high-performance team to act as an inside sales team, delivering solutions to client-facing team members to help them offer unique solutions to customers. ● Secured numerous partnerships with global financial institutions to expand product execution, disrupting the market and winning business away from competitors. ● Assumed oversight of the letters of credit portfolio, leading the charge to create necessary change across teams and processes to centralize processes and reduce regulatory risk. Expanded portfolio 426% in 4 years. Ask Me About: Strategic Planning, Change Management. Process Redesign and Execution, Leadership and Team Building. Negotiation, Influence, Environmental Social Governance (ESG) and Sustainability.

Over the years, I taught a range of business classes at various learning levels to class sizes of up to 40 students. What I enjoyed most about this opportunity was my ability to increase student engagement through storytelling and by bringing real-life examples into the classroom. After a teaching break, I am due back in the classroom in the fall of 2023. ● Managed all aspects of course preparation, including strategic planning, exam creation, marking, and student communications.                                                                                                                   ● Requested to return multiple times to teach change management, international marketing, and international business.

As a member of the sales team and an international trade lender, I spent 9 years working closely with hundreds of Canadian export companies and their financial institutions, promoting EDC products and services to support customers’ business goals. I was promoted in 2015, expanding my client portfolio while acting as a mentor to the Western sales team.    ● Managed a portfolio of several hundred Canadian clients and their foreign subsidiaries, with up to $1B in business revenues.    ● Provided trade facilitation, diversification strategies, and trade finance expertise to over 900 companies across various markets.   ● Consistently achieved or exceeded annual sales targets by strategically targeting select export companies and corresponding banking institutions and working to understand unique business needs deeply.   ● Developed sales strategy sessions for Western group meetings and mentored many sales staff. ● Initiated, created, and presented an indirect export strategy approved by executives and the major shareholder, leading to expanded business, revenues, and market share. ● Drove sales processes and initiatives, including new client attainment, business development, product and service strategy, go-to-market plans, channel building, and relationship management.

Calgary, Alberta Campus