Sergey Sukhov

- Lead global business development and partnerships for AdQuantum, connecting the holding’s products, performance marketing services and major ad platforms with high-value clients. - Build and deepen strategic relationships with app developers, publishers and platform partners to unlock new growth opportunities and long-term collaborations. - Drive revenue growth by identifying new verticals, co-developing go-to-market strategies and structuring win–win commercial models. -Structured new commercial models (post-payment, risk-based pricing, revenue-share) that increased average client LTV by xx%. - Responsible for business unit P&L - Work closely with product, UA, analytics and creative teams to design scalable solutions for user acquisition, monetisation and LTV growth. - Represent AdQuantum at key industry events and conferences, positioning the company as a trusted performance and creative partner for mobile-first brands. - Drive go-to-market initiatives and partner ecosystem development across digital growth categories. - Work across strategy and execution: senior negotiations, partner development, market expansion, and commercial positioning. - Support external market visibility through speaking engagements, industry media, conferences, and partner collaborations. - Help connect growth opportunities with revenue priorities, client demand, and long-term commercial development.

- Started a relocated TikTok business of Aleph Group (CY and EE) as the focus direction from scratch - Growth number of new advertisers' revenue, manage to support the client relationship and their future expansion plans - Leading acquisition efforts across the top clients of the EE and Cyprus with XFN team of 10+ (UAE/UA/EU) - Multiplier growth on a book of business and leading TikTok team across 2 offices. - Positioning Cyprus as the area to work with partners worldwide - Managed annual and quarterly business planning; identified and detailed sales focus areas and client portfolios - Engaging with key direct clients and agencies with different TikTok internal & external programs - Evangelizing adoption of TikTok as an advertising platform; - Developed top partners strategy, coordinating x-functional teams to define mission, strategy, and priorities. - Defined strategic positioning, detailed financial projections, assessed capability requirements, and defined the corporate hierarchy model.

- Leading multi-million dollar acquisition efforts across the top 2 clients of the region & XFN team of 10+ (UAE/IL/US/EU) - Triple-digit growth in current advertisers' revenue, positioning EE as a growth market among TikTok's global markets in 2022 - Managed annual business planning; identified and detailed sales focus areas and client portfolios - Engaging with key direct clients via the TikTok JBP program - Evangelizing adoption of TikTok as an advertising platform; - Executed the first-in-company-history launch of TikTok’s SDK and CPP betas across the EE market, paving the way for global adoption. - Developed top TikTok’s client strategy, coordinating x-functional teams to define mission, strategy, and priorities. - Developed turnaround business plan for a leading top 1 client. - Defined strategic positioning, detailed 2-year financial projections, assessed capability requirements, and defined the corporate hierarchy model. - Driving XFN activities and experience exchange like Health & Fitness Community, Policy, and online events participation.

Served as Twitter Ambassador for the CIS region, acting as the main point of contact for key agencies and direct clients. - Led brand and performance campaigns on Twitter/X, focusing on awareness, consideration and conversion metrics. - Managed partnerships with local agencies and large advertisers to design and execute communication projects on the platform. - Handled special projects and high-impact media flights with monthly budgets of $500K+ as part of Large Customer Solutions. - Consistently met quarterly and yearly targets for new business acquisition, revenue and operational quality. - Designed data-driven campaign strategies using Salesforce, Tableau and brand lift studies to track and optimise performance. - Worked closely with clients’ analytics and marketing teams to integrate Appsflyer, Adjust and other tracking solutions, ensuring transparent CPI/CPA/ROI/ROAS reporting.

Drove business development strategy, identifying new markets and growth opportunities for the agency. - Established partnerships and held meetings with prospective customers, converting them into long-term clients. - Planned and monitored new marketing initiatives, ensuring proper execution and ROI. - Set goals for marketing, sales and business growth teams, aligning them with the overall business plan. - Oversaw quality of service delivery, continuously improving sales processes and client experience. - Represented the company at conferences, client meetings and industry events, strengthening brand visibility and network. - Led budget planning and execution, ensuring efficient allocation of resources across projects.

User acquisition team management to launch and analysis of mobile and desktop: • CPA • CPI • CPL - campaigns on own pop, in-app, push, and banner traffic (direct pubs) with subsequent optimization and their output to media buying; ⁃ Organization of work and monitoring the implementation of the launch for advertising campaigns of CPA managers; ⁃ detailed internal reporting to the head of the company's sales department; ⁃ Thorough coordination of working conditions (payment, hold, reporting) with partners ⁃ Analysis of promotions and global market trends (AppAnnie, Adplexity, GeoEdge, etc.); ⁃ Communicating with partners on behalf of the company; ⁃ Regular analysis through the company’s own internal and external tracking systems (Voluum, Binom, AdsBridge, etc.); ⁃ Communication with international partners; ⁃ Working with budgets of more than 350 000 USD / month; ⁃ Collaboration with the creative department and setting goals for creating landings; ⁃ Representing the company during international conferences ⁃ Attracting new international customers for the company

- participation in digital conferences as a lead speaker from VK - develop the most significant CIS advertising agencies in myTarget (https://target.my.com); - monitoring the work of branches; - work with the leading advertising services (VK, OK, My World); - work with analytics services like Tableau; - organization of events like workshops, small conferences, or webinars; - attracting new customers and maintaining long-term relationships with existing ones; - development of personal financial conditions for partners (incentives, target plans); - experience using Agile, Scrum practices - working with Jira, Confluence

Start of AdWords Support Center (BBDO Worldwide Network) - attracting new customers and maintaining long-term relationships with existing ones; - participation in conferences, negotiations; - business trips and customer base development in the regions; - creation of advertising campaigns and their optimization; - analysis of the effectiveness of advertising campaigns; - development of the concepts for ad campaigns, advertising texts, slogans, etc .; - creation of texts of any volume and any type; - promotion on one of the main Internet advertising platforms; - work with Salesforce;