SERGEY LITVINOV

CEO & Founder — International iGaming Company (Casino & Betting, Southeast Asia) Launched an iGaming business from scratch across three Southeast Asian markets: full product localization, multi-channel acquisition (affiliate, influence, agent networks), custom analytics, and retention infrastructure. Key results: Launched a casino/betting product in 3 months across three SEA markets — full cycle of branding, naming, and content management adapted to local specifics: languages, currencies, bonus mechanics, cultural and linguistic nuances. Validated the experience through native-speaker proofreading, product testing, and surveys with local players prior to scale-up Connected 80+ affiliate partners within the first month on CPA and RevShare deals: defined and documented KPIs, allocated and poured caps, ran cohort analysis to ensure deal profitability from day one Built an influence marketing department of 25 specialists in 1 month, operating on Fix and RevShare models; connected 180+ partners across Twitch, YouTube, Facebook, Kick, Telegram, and other sources Established an agent network department (Asia-specific acquisition model) in 1 month and connected 270+ agents, applying AI and automation to scale onboarding and account management Delivered a custom server-side analytics solution with API data exports, enabling fast decision-making on traffic quality, payment provider performance, and player segmentation, plus regular automated reporting Built player communities as a dedicated retention layer, converting acquisition traffic into engaged, returning players and improving retention metrics Launched a call center focused on player retention, with an extension roadmap for partner and agent acquisition and processing

International Gaming Company (New Venture) — CEO & Founder Founded and launched an iGaming business (casino & betting) within a holding structure: from market analysis and business model selection to product launch, affiliate network, and in-house media buying — operating across three international markets. Key results: Launched a casino/betting product end-to-end: selected the platform, built the business economics model, secured investment from the holding, and resolved all legal and licensing matters Built an iGaming reseller affiliate network and brought it to break-even within four months, with a team of 20 Established an in-house media buying department serving both the product and the affiliate network Conducted full market and competitor analysis of the gambling industry and selected the optimal business model for launching within the holding Defined the economics, technical, and product configurations for launching all three business units: product, affiliate network, and media buying team Designed the org structure from scratch: staffing plans, role descriptions, requirements, regulations, and business processes for all three units Sourced, selected, and hired 40+ key employees across the company Delivered the full go-to-market layer: branding and naming, product and web/app design, marketing materials for the site and email campaigns, user communication chains (CRM flows), launch analytics, and test traffic runs Built and optimized business processes for operating across three international markets

Chief Product Officer — International iGaming Platform (Casino & Sportsbook) Owned product end-to-end for a proprietary iGaming platform powering B2C brands and B2B partners across international markets. Reported to CEO, led a distributed product unit of PMs, analysts, and UX/UI designers. Key results: Conducted a full usability and performance audit of the product ahead of international expansion, focused on marketing and affiliate traffic requirements. Built a Customer Journey Map and a product metrics pyramid, identifying funnel bottlenecks and key growth points Built the product analytics framework from scratch — web and in-product: defined and calculated core metrics, set up and visualized reporting (Google Analytics, Microsoft Clarity, Yandex session replay & click maps, Google Data Studio, Tableau), establishing a data-driven decision culture across the unit Designed and shipped a proprietary game prioritization engine for the main page, scoring games by popularity, margin, and retention impact — increasing the margin profile of the product's gaming turnover Developed the promo section, including a tournaments module with a gamification model designed to make it one of the core user touchpoints, driving player retention and repeat engagement Shipped smart search across games and providers and a bottom navigation bar to improve player retention, based on page-level analytics and UX error data (misclick tracking) Contributed to core platform functionality: player account management, bonus mechanics, payment flows, and game aggregation, adapted for multi-geo operation with local payment methods and geo-specific onboarding funnels Cut feature time-to-market by rebuilding the discovery-to-release process and introducing A/B testing infrastructure Scaled the product organization: hired domain leads, established product processes from discovery to acceptance

+ Market analysis and selection of a strategic direction for the company’s development and product promotion, as well as identifying growth opportunities for the holding company. + Opening a new office: registering a legal entity, searching for, leasing, renovating, and furnishing the office in accordance with business process requirements. + Developing an organizational structure aligned with the parent company’s goals and objectives, based on the principles of independent business units: departmental operating procedures, standards for departmental interaction with business clients, a format for regular reporting, a system for requesting resources and securing budgets, and a process for presenting results. + Establishing departments: 1. Affiliate Marketing (CPA/RS) 2. Media Buying 3. SEO 4. Mobile Development/ASO + Developing the company’s financial, marketing, and media plans, taking into account required KPIs (by department and for the office as a whole). Securing the necessary budgets. + Hiring staff: independently sourcing and recruiting personnel with relevant experience. Implementing a bonus/incentive system, work regulations, a training plan, and a system to foster employee loyalty and retention. Organized an optimal business process within the office. + Business units become self-sustaining within 2 to 4 months. The office operating budget is approximately XXX XXX per month.

Tested and validated 4 acquisition channels — In-App, Google UAC, ASO, and Facebook. Not surface-level tests: full funnels, dedicated specialists per source, and real budget behind every hypothesis. We now know exactly which channels scale for our geos and at what economics. Built a complete performance team from scratch — source specialists for each channel, media buyers, a designer, app developers, and landing page developers. Hiring in iGaming is competitive; assembling a full-stack acquisition unit in one quarter is the achievement I'm most proud of. Set up the infrastructure to move fast — in-house app and landing development means we ship, test, and iterate without external dependencies. The creative-to-launch cycle went from weeks to days. The biggest lesson: speed of testing beats size of budget. A team that can launch, measure, and kill or scale a hypothesis within days will always outperform a bigger team that moves slowly.

Results: + As part of the company’s CORE team, we developed and implemented key services for the platform on which five casinos operate. + Player registration on the products (the process was completely redesigned and optimized based on customer inquiry analytics, CJM, database analytics, and A/B testing); additional features were implemented and costs were reduced. + Localization of products for more than 5 countries and 8 languages (Portugal, Finland, Canada, Ukraine, Kazakhstan); creation of localization and translation processes based on a computer-assisted translation (CAT) system + Validation of forms and fields across all product services. (Standardization to optimize support, testing, and localization processes) + Development of a unique section for all products to retain players through gamification. + Implementation of a sports section for the casino based on a SaaS solution.

Results: + By creating a backlog of more than 200 tasks, prioritizing and completing them, and conducting follow-up analysis, I implemented features that contributed more than 20% to the company’s annual revenue. (This was at a corporation where implementing changes is very difficult!) + Improved the registration process—which also contributed more than 15% to the company’s annual revenue by making registration the fastest and simplest on the market. + Established collaboration within the product team within a holding company with a matrix structure and numerous third-party contractors. + Established a process for the department to collaborate with developers and contractors using JIRA and Confluence, taking into account three types of business clients and development across four types of platforms, with more than three contractors for design and development. (Development and implementation of a methodology for defining, agreeing upon, prioritizing, and executing tasks.) + Methodologies and frameworks used in product development (2 websites and 2 applications): Kanban—to optimize processes for preparing new functionality for development (user story formulation, formalization of business requirements, system and business analysis, prototyping, and design) SCRUM—to make optimal use of developers’ capacity under resource constraints (backlog prioritization, grooming, sprint planning) HADI—for testing hypotheses and adjusting the direction of future development. Customer Journey Mapping—for identifying ways to improve the user experience. Job to be Done—for developing user interaction solutions

Результаты: + спланировал и достиг performance-показателей рекламных кампаний для группы клиентов общим рекламным бюджетом XX млн.р. в месяц. + управлял рекламными каналами: Контекст, Таргет, Соцсети, Programmatic, CPA сети, Медийные размещения. + провел более 40 usability аудитов методом экспертной оценки существующим клиентам MGCom из сфер: Недвижимость, Авто, E-commerce, Банки и Финансовые сервисы. + провел более 5 usability исследований методом cognitive walkthrough для клиентов с бюджетами до XX млн.р. в месяц. + спроектировал 3 сайта для клиентов из сфер: Авто, Финансовые сервисы, Education,Недвижимость. + развил отдел usability в агентстве MGCom.

Результаты: -рост объемов маркетингового канала в 2 раза за полгода. -увеличил основные показатели партнерской программы в 2-3 раза. -внедрил новую систему атрибуции заказов. -внедрил первым среди конкурентов и одним из первых на рынке, технологию автосверки заказов, повысившую скорость выплат партнерам с 25 дней до 1 дня. -составил перечень статусов для CRM системы и отдела продаж. -разработал структуры посадочных страниц для новой категорий продуктов Нетологии (профессия), увеличив конверсию в заявку в более чем 2 раза. -разработал библиотеку блоков для посадочных страниц для различных продуктов Нетологии.