Sheryl Smith Frobisher

Self-led decisions *Living from alignment, not habit * Results that reflect who you are now I lead at the intersection of self-trust, embodiment, and results. Alongside my role as a Director, I am the founder of Limitless Thinking — a mindset and embodiment practice for people who are done outsourcing their decisions and ready to lead themselves with clarity and integrity. My work is rooted in one belief: When identity shifts, behavior follows — and external results change naturally. I help high-capacity individuals break unconscious patterns, rebuild self-trust, and create success that doesn’t require self-betrayal. The outcome is grounded leadership, cleaner decisions, and lives that begin reflecting who they are now — not who they used to be. This work isn’t about motivation. It’s about embodiment, alignment, and lived results

Lead the vision and execution of organizational learning and leadership growth strategy. Champion a people-first approach to developing people leaders and elevating team potential. Designed and launched scalable training/coaching-based programs for leadership effectiveness and talent acceleration. Partner with senior leaders to embed learning into culture, reinforcing accountability and self-leadership. Spearhead initiatives focused on manager enablement, mindset development, and employee engagement to achieve desired results.

As the Brand Trainer for our Ashley HomeStores, I am responsible for the development and implementation of brand training initiatives to improve sales and operational performance and to ensure our teams have the required skills, support and coaching to be successful in their roles.

Responsible for overseeing 18 stores within Manitoba, Edmonton and Red Deer; I had the largest Sales Volume District and the Largest Volume store within the Company in my District. In my time with the company, I improved all KPI's and improved our Loyalty by 44% , as well as increased my overall Sales by 9.3% over the previous year. I not only enjoyed my time in this role, but I continued to learn and develop from my leadership and team daily!

As a consultant/coach I help clients set goals and help them figure out how to accomplish their goals in a focused and efficient manner; by building strategies that would be most effective to enact the changes or outcomes the client desires.

I was responsible for the Prairies/SK/Great Lakes Division, overseeing the team’s performance/coaching and development, sales and store performance through driving KPI’s and overall profitability, while respecting/representing the Brand and ensuring a positive Customer Service Experience in all locations. Ensuring I am reinforcing the operational standards, monitoring and optimizing schedules, payroll and expenses while implementing strategies to improve the Brand.

My responsibilities were focused on devising strategies to acquire, retain and develop talent for the organization. I was responsible and committed to the achievement of the corporate objectives through the effective leadership and business development of new and existing business to reach maximum potential quickly. As a people and business professional with a high degree of leadership, responsibility and accountability I am recognized for strong Customer Service skills and strong strategic partnerships with business leaders. I am committed to building a strong team of staffing professionals who are focused on Customer Service, integrity, relationship building – finding relationships that “Fit” by ensuring that our clients’ needs are always achieved on a timely basis!

Responsible and accountable for achieving regional sales objectives and maximizing profitability by providing leadership, coaching, and development to Shop Managers, Franchisees and their teams to help them achieve their sales, payroll, and contribution targets. Empowers and motivates shop teams to serve customers in a courteous and professional manner that exceeds customer expectations. Proactively plans to implement initiatives to improve the future of shops in the district.

Is the Regional Trainer for the Division. The Regional Trainer delivers all training programs to non management associates

As a key player in the organization the General Manager is responsible for maintaining a clean, friendly, professional and profitable fitness facility. Responsible for the financial management of all club revenue and EBITBA goals in addition to controlling expenses, Sales, Meeting with Dept. Heads to decide strategy and direction for departments, Recruiting, Hiring and Training, Designing and leading club meetings, supporting and implementing GoodLife programs and services, completing club administration tasks, all while maintaining a high level of communication and teamwork to ensure successful operations of all dept’s and overall club.