Sandeep Sharma

• Spearheading the e-commerce strategy for Nutripharm, enhancing online presence and customer engagement. • Managing relationships with over 100 multinational partners across diverse categories, including Health, Home Devices, Sports Nutrition, Beauty & Personal Care, and Grocery. • My initiatives resulted in a significant increase in market share and customer engagement, solidifying our position as a leading health & Beauty distributor in the region. • Key Brands - Sunshine Nutrition, Solgar, Garden of Life, Nature's Aid, Nature's Plus, Youtheory, Kiki Health, Traditional Medicinal Tea, Wedderspoon, OGX, Marc Anthony, Bio Magic, Some By Mi, Mediheal, Petal Fresh, Dr. Organic, Westlab, Beauty Formulas, Muscle Core, Rule-1 Protein, Vega, Earth's Finest, Organic Tradition, Better Body Foods, Superlife, Baby Magic, Biolane etc.

I managed Marico India (Parachute, Livon, Saffola ) E-commerce Business in MENA region. I was responsible for building a strategic E-commerce portfolio for Marico in MENA including new DTC brand launch Beardo, True Element and Just Herbs. I was responsible for managing E-commerce business P&L, Media & activation, CARS (Content, Availability, Rating & Reviews, Search) & negotiating JBPs with the key E-commerce partner in the Pure-play, Q-Commerce & Omni-Channel in the MENA region

In this role I was managing Transmed Portfolio (P&G, Clorox, Selpak, Duracell, Purell, Danone, JDE, Kellogg’s and other food brands). I work closely with the commercial team on E-commerce strategic planning, marketing, JBPs and perfect store online across all the Pure-play (Amazon, Noon, FirstCry & Mumzworld and Q-commerce (Talabat, Instashop) ❖ I was leading a team of five members which include two digital marketing specialist and three E-merchandisers. ❖ Planning and developing performance marketing campaigns for all the Transmed brands across social and search. ❖ Planning and developing marketing campaigns for all the Transmed brands across the E-commerce partners ❖ Managing eCommerce marketing budgets and negotiating marketing/commercial JBPs with the E-commerce customers. ❖ Presenting the campaigns execution plan and post-campaign media learning with the brand teams in a meaningful way

• Manage the media partnership with all the major and strategic eCom retailers for Unilever brands across the MENA region. • Work closely with Unilever digital and brand team across the categories (BPC. HC and F&R) for brand visibility as per brand requirement. • Maintain a good relationship with online grocers, large retailers (e-commerce) and pure-play e-commerce player across MENA reason. • Work with the media planning team to deploy monthly e-commerce budgets and media plan. • Work with a different digital partner (Google, Facebook etc.) on different e-commerce project for Unilever brands. • Work with different e-commerce partner for data partnership to boost Unilever efforts for data-driven marketing. • Successfully negotiated and closed yearly JBPs for Unilever with Instashop and El-grocer. • Lead and negotiate media and strategic partnership with Talabat for Magnum(Ice cream, UL) • Working to always-on media plan with the large retailer (Carrefour, LULU and Choithrams) for Key Unilever Brands. • Conducted successful D4E (Design 4 e-commerce – Unilever global e-commerce Framework) workshop with UL brand managers (BPC, HC and F&R) and digital team.

Barakatfresh.ae – is an E-commerce initiative taken under Barakat Group of Companies (Barakat Vegetable and fruit LLC. & Barakat Quality Plus) to have an omnichannel strategy to make it convenient for household customers with a fully-integrated Grocery shopping experience by uniting user experiences from brick-and-mortar to Web and mobile-browsing. Barakatfresh.ae product range includes fresh fruits and vegetable, freshly pressed juices, fresh cut, and sanitized fruits & vegetables, hot soups, ice creams, gelatos, sorbets, fruits bars and more. Responsible for all e-commerce activities. Enhance and maintain website and backend upkeep, provide insightful analysis of website health, online sales, competitor activities, pricing strategies, monitor and analyses website traffic and demographics, customer engagement, operations & logistics feedback and reconcile sales, collections and inventory information from the website to Focus ERP for Barakat Fresh.

Presenting a consistent brand image of the company that attracts customers by encouraging sales on the web. Developing web based presentations and foster concrete business relationships. Emphasize as the point of contact for clients and clients services to ensure solutions are delivered in a timely and satisfactory manner. Well aware of the market/industry developments, competitors and client requirements and communicating the valid information to the concerned department heads. Conducting effective business marketing and generating online sales keeping in view the company policy and procedures. Maintaining accurate sales records. Monitoring and evaluating new marketing avenues to enhance direct internet traffic as well as monitoring the online presence and the rate position of immediate competitors. Other voluntary duties :- Handling the claims on the behalf of company as well as maintaining long- term relationship with existing Suppliers from different parts of the world.

Project 1 :- The project was undertaken to study “Creating Brand Awareness of IEISL city compost through Social Media”. Project 2 :- "Assessment of the existing city compost or organic manure market and explore new channel in Jaipur, Rajasthan”

Maintaining of the basics behind the Internet and its workings (DNS, Security,IP Routing, HTTP, VPN, Email Routing, SPAM, etc.) • Configure and setup Cisco Firewalls, VPN Concentrators and Security appliances for access to vital business applications. • Maintaining the Local Area Networking Responding to inquiries from staff, administrators, service providers, site personnel and outside vendors and etc. to provide technical assistance and support • Supervising the administration of systems and servers related network to ensure availability of services to authorized users. • Troubleshooting malfunctions of network hardware and software applications, telephones and security systems to resolve operational issues and restore services.

1. Attended Nielsen market research workshop at Indian Institute of Management, Ahmedabad. 2. Lowe Lintas Advertising workshop at Indian Institute of Management, Ahmedabad. 3. Market Research on Consumer Buyer Behavior for Detergent Bars for HUL.