SRUJAN SP
Trust & Safety Analyst ATO @ Amazon
About
👩💻 Catalog Analyst @ Amazon Bengaluru: By day, I analyze, optimize, and tackle content like it’s a puzzle waiting to be solved. I help keep the digital world in order, one piece of content at a time. 🎓 Information Science & Engineering Grad: Yes, I speak fluent tech! My bachelor's taught me how to make sense of complex systems—and when in doubt, just turn it off and on again (but seriously, it works 😎). 🎨 Design Enthusiast: I love creating user interfaces that make people go, "Wow, this is smooth!" My secret power? Making complex things feel simple (like convincing everyone that pineapple on pizza is a good idea 🍍🍕). 📊 Data Nerd & Business Analytics Buff: Numbers don’t lie, and neither do I—except maybe when I tell people I know how to use all Excel formulas 🤫. From crunching data to uncovering business insights, I thrive on turning raw data into winning strategies that boost results. Give me data, and I’ll give you insights that turn “hmm” into “aha!” 🛠 Product Management Fanatic: Nothing thrills me more than managing a product from idea to execution, except maybe when Netflix asks, “Are you still watching?” Answer: Always. 🏙 Bangalore Resident: Navigating the fast lanes of Bangalore traffic has prepared me to handle any project challenge with zen-like patience 🧘♀️ (and lightning-fast reflexes 🚗💨). 🌐 Looking to Connect: I’m here to geek out on UX/UI, product management, business analytics, data analysis, and all things tech. Let’s build, brainstorm, and maybe even share tips on the best filter coffee in city ☕.
India
Bengaluru
Marketing & Advertising
Public Speaking, Stakeholder Management, Facebook Ads Manager, Demand Side Platform, Google Analytics, Programmatic Advertising, Advertisement Auality Assurance , Salesforce Quip, Attention to Detail, High Level Of Accuracy, Code of Ethics, Business Analytics, Microsoft Office, Microsoft Excel, Data Analytics, SQL, Quickness, Organization Skills, Moderating, Online Content
Experience

Trust & Safety Analyst ATO
Bengaluru, Karnataka, India
Trust & Safety | Ads Quality | Risk Operations | Policy Execution Driving trust, safety, and advertising integrity by owning high-risk content workflows, applying policy judgment at scale, and ensuring high-precision outcomes across image, audio, and video ad formats. Owned RTA workflows end-to-end for advertising content (image, audio, and video), delivering timely, accurate decisions in high-pressure, ambiguity-heavy environments impacting customer trust and advertiser experience Performed deep content analysis across ad creatives, evaluating policy compliance, risk signals, and contextual nuances with high precision and consistency Led AQM rebuttals involving complex ad review cases, applying nuanced policy interpretation, risk assessment, and judgment to minimize false positives/negatives Audited thousands of ad data points across multiple formats to identify systemic quality gaps, recurring violations, and production-level issues, contributing to sustained quality improvements Maintained 100% PMF, reflecting reliability, decision accuracy, and bar-raising performance in production environments Acted as a trusted escalation and judgment point for high-risk or ambiguous ad content, balancing speed, accuracy, advertiser impact, and platform risk Embedded Amazon Leadership Principles in daily execution — Ownership, Dive Deep, Deliver Results, Earn Trust, Bias for Action, and Insist on the Highest Standards As scope expanded, moved beyond execution to end-to-end ownership of outcomes, independently prioritizing workloads, making judgment calls under uncertainty, and aligning decisions with broader Trust & Safety, Ads Quality, and business objectives. Developed strong comfort operating in production-scale environments, handling complexity and ambiguity while continuously raising precision and quality standards.

Volunteer Staff
Karnataka, India
Volunteering with the Indian Red Cross Society has been incredibly fulfilling. It's about being part of a compassionate community dedicated to helping those in need, from organizing blood donation camps to relief efforts. It's taught me empathy, teamwork, and resilience, making a meaningful impact on individuals and communities across India. It's reaffirmed my belief in the power of kindness and solidarity to create positive change.
SRUJAN SP's Contact Information
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