Aditya S.

Promom is a mother care brand for Indian moms, focused on the feeding and nursing journey. We build products that make the early months of motherhood a little less overwhelming.

TREAD was an early-stage connected fitness brand focused on smart hardware solutions that was later acquired by Cure.fit as part of their broader strategic foray into connected hardware and at-home fitness products. At TREAD I worked closely with the founder (CEO's Office: Growth and Strategy) on 0→1 growth, including investment pitches, defining the initial go-to-market strategy, and setting up the first sales and marketing teams. I also helped establish logistics and pan-India distribution, after-sales service network and acquired the company’s first set of customers. Post-acquisition, I was part of the Cure.fit business team, with part ownership of the category P&L contributing to scaling the business within the larger Cure.fit ecosystem.

Fitato was a hyperlocal, tech-enabled fitness platform that gave users access to multiple gyms, studios, and curated social fitness events through a single membership. Over 5 profitable years, We built and ran the business end-to-end, spanning product, growth, sales, partnerships, and fundraising. We scaled Fitato to $1.5M in revenue, raised $500K in external capital, and expanded across multiple cities. I owned go-to-market, pricing, and revenue strategy across B2C, B2B, and corporate channels, worked closely with tech teams on the product roadmap, and built acquisition and retention engines with a strong focus on community and unit economics. Raised strategic investment from and partnered with Fittr.

I helped scale the digital reach of Support Foundation, an NGO focused on social equity and inclusive education. I also co-led the launch of Project PANKH, delivering vital vocational and educational programs for students with diverse physical and developmental disabilities.