Srithi Sivakumar

- Assistant Brand Manager with 4 years of work experience in marketing. Currently holding cross-category expertise spanning Haircare and Dairy, driving brand growth through innovation, NPD, and strategic brand building - Built foundational experience in haircare brand management at CavinKare, working on Product & Packaging refresh, new product launches, brand refreshes, and innovation marketing across iconic Indian Haircare brands -> Meera, Chik, Nyle, and Karthika. - Currently working on new category development within CKPL, and brand innovation in Ambient Dairy, focused on building a differentiated portfolio of UHT milk, ghee, dairy-based desserts, and value-added Smart dairy products for urban Indian consumers - Working towards crafting the narrative of ‘smart dairy for smart kitchens’, blending strong consumer insight with category innovation to build future-ready dairy brands - Strong agency background of 3+ years in performance marketing, digital full-funnel strategy, and social media management, ATL & BTL driving brand objectives for key clients in FMCG, grooming, industrial, and powertools categories - Brings a unique blend of digital-first marketing acumen and classic FMCG brand management—leveraging consumer insight, innovation strategy, and integrated marketing thinking to drive sustainable brand growth