Srishti H. Srinivasan
Creative Strategist
About
By profession, I’ve worn many hats. But I’d fancy myself a writer above all else, because no matter where I’ve worked, my words have stayed loyal to me. I like investing time in understanding where consumer psychology meets content - that fascinating intersection where a simple string of words can make someone pause or lean in. Most of my work sits across social content, brand narratives, and growth marketing campaigns. I’ve written everything from long-form pieces to tiny lines of UX text, and I enjoy the challenge of shaping ideas into something that actually resonates. My time in premium streetwear sales also taught me a lot about people, culture, and the smallest details that influence choice. Outside of work, I’m extremely passionate about the English language and I'm drawn to music, fashion, photography, dogs, and the strange little patterns in how people behave online. I’m deeply curious and tend to poke and prod at established concepts and philosophies instead of accepting them point blank. If any of this happens to tickle your brain the way it does mine, feel free to reach out - let’s chat!
India
Bangalore Urban
Marketing & Advertising
Branding, Campaigns, Marketing Strategy, Market Research, Pages, Growth Strategies, Online Content, Media Strategy, Team Management, Scriptwriting, SEO Copywriting, Video Scripts, Email Marketing, Community Management, Digital Marketing, Stakeholder Management, Photography, Trend Awareness, Storytelling, Proofreading
Experience

Creative Strategist
AdX

Writer and Marketer

Marketing & Content Consultant
Dayly skincare
Bengaluru, Karnataka, India
• Developed editorial-driven marketing collateral and investor decks to support early-stage funding initiatives. • Collaborated closely with the founder to refine executive presentations and marketing collateral • Implemented innovative marketing strategies that balanced creative storytelling with operational objectives

In-app Content Consultant
Bengaluru, Karnataka, India
• Produced and published over 480 hyperlocal posts, enhancing community engagement with effective UX copy. • Conducted audits and optimized content across various neighborhoods, leading to improved user interaction. • Collaborated on campaign ideation and content seeding, which strengthened brand visibility and user retention.

Product and Communications Analyst
Bengaluru, Karnataka, India
• Headed B2B marketing plans, enhancing brand storytelling through editorial strategy and UX/content audits. • Mentored marketing and design interns, fostering skill development and accelerating project delivery. • Researched AI trends and translated technical insights into accessible narratives for strategic content. • Collaborated with design teams to implement UX/content recommendations, improving clarity and usability.
Srishti H. Srinivasan's Contact Information
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