Sriranjini Balasubramanian

Having an experience of over 2 yeras in coordinating sales and marketing function at Tata Coffee Ltd.Worked on new website development. Specifically coordinated with PR agency Press Releases, Media Interactions, Media Events and Media communication.Implementing ATL & BTL initiatives like Radio campaign, PoS displays,inserts,Ads in magazines,community marketing etc. Implementing & Monitoring Digital Marketing initiatives with Digital agency on strategy and communication using Google Adwords, Facebook, LinkedIn,Email & SMS Campaigns etc. Working closely with creative team on designing of creative and marketing collaterals. MIS Generation & Consumer Insight presentation.

Marketing through ATL, BTL activities and digital marketing initiatives and coordinating with PR for brand communication and releaases.

Studied the different contract farming /procurement models in India and conducted a research through survey for studying the factors influencing the farmers to enter into contract with company for growing gherkins. Based on the research assessing the contract farming model of The Global Green Company for gherkins drawing merits and demerits of the model providing suitable recommendations and implementing the same.

The PGDM Programme is a combination of the general MBA courses such as Finance, Marketing and Human resources with the application of agribusiness and special focus on subjects such as Supply chain, Commodity trading and management, International business management, agri-input marketing, rural marketing, agribusiness management systems etc. This course syllabus has covered varied subjects which prepares the graduates for different profile in Agribusiness and other sectors as well.