Pranav Sriram

Data Science Associate @ Salesforce

About

I am a data science and analytics professional with a strong foundation in AI/ML experimentation, causal inference, and data-driven decision-making. With experience as a management consultant and a background in business analytics from UW Foster, I specialize in extracting actionable insights that drive business growth. Having been a management consultant felt like taking a crash-course in business with unlimited access to real-world case studies and data. That coupled with my expertise in leveraging advanced analytical techniques, data engineering, and machine learning models allows me to solve complex business problems, leading to quantifiable growth.

Country

United States

City

Seattle

Industry

Management Consulting

Skill

Causal Inference, AI ML, Data Analytics, Extract, Transform, Load (ETL), Dashboard Building, Spark SQL, Databricks Products, Azure Databricks, Amazon Athena, Data Visualization, Algorithms, C++, C (Programming Language), Optimization Techniques, Statistical Data Analysis, SQL, R, R Markdown, Statistics, Customer Analytics

Experience

Data Science Associate

Salesforce

2025-9 - Present · 1 yr 1 mo

Seattle, Washington, United States

Decision Analytics Associate Consultant

2023-12 - 2024-5 · 6 mos

Built and operationalized 15+ AI ML models within the Advanced Analytics team for generating meaningful and accurate predictions that further inform marketing decisions for one of the biggest pharmaceutical companies in the world. Created ~700+ unique predictive modelling features derived from giant healthcare data sources like - IQVIA (LAAD, XPO, XPD), SHA Patient Claims, HHS, Komodo Health, Integrichain (867) and more. Improved marketing effectiveness of over 100 salesforce personnel spread across various US regions and therapeutic areas such as Oncology, Virology and Immunology. Conferred the ‘Innovation Award’ at the 4th Annual US Commercial Operations OPSCARS Ceremony (2022) for Predictive Field Alerts. Winner of G+ Excellence Award titled “Cloud 9 Collaborator” at ZS Associates (2022). Winner of ‘Overall Excellence Award’ at the 3rd Annual US Commercial Operations OPSCARS Ceremony (2021) for HCV New Writers.

Decision Analytics Associate

2021-7 - 2023-11 · 2 yrs 5 mos

New Delhi, Delhi, India

Business Operations Associate

2021-1 - 2021-6 · 6 mos

New Delhi, Delhi, India

Graphic Designer

GravityHouse Pvt. Ltd

2019-7 - 2019-8 · 2 mos

Designed graphics for garments, textiles and high-precision stainless steel machine parts. Created 500+ tech packs to be sent to clients and manufacturers for selection. Mastered designing and modelling softwares such as - MATLAB, AutoCAD 3D, Adoble Illustrator, Adobe Photoshop

App Development Summer Associate

PikaPika MDM

2019-6 - 2019-8 · 3 mos

Worked closely with the development team of Pika Pika. Successfully completed building and integrating a landscape mode for the app. The app was launched on the Play Store by the end of my internship and reached the 10M downloads milestone.

Education

UW Foster School of Business

Business Analytics

2024-6 - 2025-6 · 1 yr 1 mo

Thapar Institute of Engineering & Technology

Electrical, Electronics and Communications Engineering

2017 - 2021 · 4 yrs

Capstone Project - Titled “Electric Power Load Forecasting using Machine-Learning for Substation, TIET, Patiala”, the project explored ensemble ML techniques to build and implement a long-term forecasting system on campus that (1) predicted future power requirements with 85% accuracy, (2) aided load-balancing at the substation and (3) reduced power outages by 21% in the subsequent year after implementation of the system. Entrepreneurial Project - Built and presented a business model for a B2C company offering a subscription-based, professionally curated clothing service. Conducted value chain analysis, market segment research and documented the process involved to set it up successfully. Endowed with Thapar Merit Scholarship for Academic Excellence in freshman year of undergraduate studies (2017-18)